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"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Wheel diagram
Wheel diagram, circle pie chart, circular diagram, marketing mix diagram,

hierarchy pyramid Pyramid Diagrams

hierarchy pyramid
Pyramid Diagrams solution extends ConceptDraw DIAGRAM software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams.

target diagram, circular diagram, circle diagram Target and Circular Diagrams

target diagram, circular diagram, circle diagram
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.

computer networks Computer and Networks Area

computer networks
The solutions from Computer and Networks Area of ConceptDraw Solution Park collect samples, templates and vector stencils libraries for drawing computer and network diagrams, schemes and technical drawings.