This marketing diagram visualizes how relationship marketers group customer types by level of loyalty: prospects (people that have not purchased yet but are likely to in the future), customer, client, supporter, advocate, partner.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The marketing chart example "Ladder of customer loyalty diagram" was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The marketing chart example "Ladder of customer loyalty diagram" was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw DIAGRAM diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw DIAGRAM software.
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Pyramid Diagram
A three level pyramid model of different types of Information Systems based on the type of decisions taken at different levels in the organization.- Ladder of customer loyalty diagram | Marketing diagrams - Vector ...
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