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The marketing infogram example "Device creep and creepy devices - Marketing infographics" was created on the base of report "The Multi-Screen Marketer" from the website of the Econsultancy blog.
"The Multi-Screen Marketer addresses rapidly shifting consumer media consumption behavior. As devices get smaller and more powerful, our culture is shifting toward instant communication, immediate information gratification and multi-tasking. Consumers are viewing multiple streams of content simultaneously, across a plethora of devices, and brands are learning to chase them across the gaps.
Brand planning and narratives that span tablets, smartphones, laptops, and televisions can create tremendous potential for engagement and sales; failure to adequately anticipate the ways people are interacting with the technology around them can lead to marketing and messaging that is ignored, or worse, out of touch. ...
Device Creep and Creepy Devices.
Adding devices to our lives means some migration from one device to another, but an equally important trend is simply toward more of everything. More media at more times, with digital content displacing some activities and filling the previously unused spaces in consumers’
lives...phones in bank lines, iPads at bedtime, etc." [econsultancy.com/ reports/ the-multi-screen-marketer]
The marketing infographic example "Device creep and creepy devices" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Infographics solition from the area "Business Infographics" in ConceptDraw Solution Park.
Marketing infogram
Marketing infogram, triangle bullet, pie chart, marketing infographics background, marketing diagram, callout with divider, bullet indicator,

customer journey, journey map, customer journey mapping tools, journey mapping, customer experience map, consumer journey, user journey, customer mapping, experience map, customer journey mapping process Customer Journey Mapping

customer journey, journey map, customer journey mapping tools, journey mapping, customer experience map, consumer journey, user journey, customer mapping, experience map, customer journey mapping process
Customer Journey Mapping Solution for ConceptDraw DIAGRAM opens incredibly broad opportunities for marketing and business specialists, product managers, designers, engineers, and other people interested in business development, increasing the product’s audience, its success and users' demand, providing them with capabilities of customer journey mapping. The included diagramming and customer journey mapping tools, predesigned vector customer journey mapping icons and charts, consumer journey mapping connectors, user journey and customer mapping figures, customer experience map icons and touchpoint icons, quick-start templates and samples provide excellent conditions for the customer journey mapping process, for creating Customer Journey Map and Customer Experience Map.
Use this CJM template for customer journey mapping with ConceptDraw DIAGRAM software.
"Digital customer journey.
Since the rise of the World Wide Web and smartphone applications, there are many more touch points from new content serving platforms (Facebook, Twitter, YouTube etc.), individual online presences (such as websites, forums, blogs, etc.) and dedicated smartphone applications.
As a result, this process has become a type of "journey":
1. The number of brands does not decrease during the process of evaluating and purchasing a product.
2. Brands not taken into account in the "awareness" stage may be added during the evaluation or even purchase stage.
3. Following the post-purchase stage, there is a return to the first step in the process, thus feeding the brand awareness.
In relation to customers and the channels which are associated with sales, these are multichannel in nature. Due to the growth and importance of social media and digital advancement, these aspects need to be understood by businesses to be successful in this era of customer journeys. With tools such as Facebook and Twitter having such prominence, there is a constant stream of data that needs to be analysed to understand this journey. Business flexibility and responsiveness is vital in the ever-changing digital customer environment, as customers are constantly connected to businesses and their products. Customers are now instant product experts due to various digital outlets and form their own opinions on how and where to consume products and services. Businesses use customer values and create a plan to gain a competitive advantage. Businesses use the knowledge of customers to guide the customer journey to their products and services.
Due to the shift in customer experience, in 2014 Wolny & Charoensuksai highlight three behaviours that show how decisions can be made in this digital journey. The Zero Moment of truth is the first interaction a customer has in connection with a service or product. This moment affects the consumer's choice to explore a product further or not at all. These moments can occur on any digital device. Showrooming highlights how a consumer will view a product in a physical store but then decide to exit the store empty handed and buy online instead. This consumer decision may be due to the ability to compare multiple prices online. On the opposing end of the spectrum is webrooming. Consumers will research about a product online in regards to quality and price but then decide to purchase in store. These three channels need to be understood by businesses because customers expect businesses to be readily available to cater to their specific customer needs and purchasing behaviours." [Customer experience. Wikipedia]
The CJM template "Customer journey" is included in Customer Journey Mapping solution from Marketing area of ConceptDraw Solution Park.
, transaction, rounded rectangle, public relations, newsletter, customer service, customer satisfaction, achievement,

Windows Azure

The Microsoft Windows Azure platform is a highly flexible cloud-based solution with variety of services which supports not only the execution of.NET applications, but also allows developers to use programming languages like Java, PHP, Node.js, or Python.
ConceptDraw DIAGRAM diagramming and vector drawing software provides the Azure Architecture Solution from the Computer and Networks area of ConceptDraw Solution Park with a lot of useful tools which make easier: illustration of Windows Azure possibilities and features, describing Windows Azure Architecture, drawing Azure Architecture Diagrams, depicting Azure Cloud System Architecture, describing Azure management, Azure storage, documenting Azure services.

SWOT analysis, TOWS analysis SWOT and TOWS Matrix Diagrams

SWOT analysis, TOWS analysis
SWOT and TOWS Matrix Diagrams solution extends ConceptDraw DIAGRAM and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.