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In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions

SWOT Template

The "SWOT Analysis" solution gives simple visual support for all the steps of a SWOT Analysis process. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a project. The new template for ConceptDraw MINDMAP isually supports identifying internal and external factors that are favorable and unfavorable. When the analysis is complete, output your data to a SWOT Matrix in ConceptDraw DIAGRAM for exporting to a variety of other formats: MS Visio, PowerPoint presentation, PDF, image files, etc.
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