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"The name says it: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making.
The SWOT method (which is sometimes called TOWS) was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even personal growth.
SWOT is not the only assessment technique you can use, but is one with a long track record of effectiveness. The strengths of this method are its simplicity and application to a variety of levels of operation." [ en/ table-of-contents/ assessment/ assessing-community-needs-and-resources/ swot-analysis/ main]
The diagram example "Small business consultancy SWOT analysis matrix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.
SWOT matrix
SWOT matrix, SWOT matrix, SWOT,

Looking at ConceptDraw MINDMAP as a Replacement for Mindjet Mindmanager

ConceptDraw MindMap benefits comparing to Mindjet Mindmanager:
Economical. (Lower license price, support is no charge maintenance is an optional one-time fee that delivers to you the next major release) ConceptDraw products are structured to save you money from the date of purchase for the life of the product. When you compare ConceptDraw MINDMAP to Mindjet Mindmanager the cost savings will be obvious.
Flexible Licensing. ConceptDraw is licensed per-named-user. Want ConceptDraw on 2 PCs, 2 Macs, or a PC and a Mac? Straightforward licensing makes this easy.