Porter's generic strategies matrix diagram

"Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency)." [Porter's generic strategies. Wikipedia]
This Porter's generic strategies matrix diagram was redesigned from Wikipedia file PorterGenericStrategies.png. [en.wikipedia.org/ wiki/ File:PorterGenericStrategies.png]
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This Porter's generic strategies matrix diagram example was created by the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.

SWOT analysis is a strategic planning method for evaluation of Strengths, Weaknesses, Opportunities, and Threats of a project or a business venture. It may be the part of strategic planning model. SWOT Diagrams are used to measure an organization's competencies and identify opportunities to taken by management in the future.
This SWOT analysis matrix diagram template for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. ...
The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit." [SWOT analysis. Wikipedia]
This SWOT analysis matrix diagram example was drawn using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.