"The TOWS matrix ... serves as a conceptual framework for future research about the combination of external factors and those internal to the enterprise, and the strategies based on these variables.

Equally important, the matrix 'forces' practicing managers to analyze the situation of their company and to develop

strategies, tactics, and actions for the effective and efficient attainment of its organizational objectives and its mission." [usfca.edu/ fac_ staff/ weihrichh/ docs/ tows.pdf]

This TOWS analysis matrix diagram template for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

Equally important, the matrix 'forces' practicing managers to analyze the situation of their company and to develop

strategies, tactics, and actions for the effective and efficient attainment of its organizational objectives and its mission." [usfca.edu/ fac_ staff/ weihrichh/ docs/ tows.pdf]

This TOWS analysis matrix diagram template for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

## SWOT and TOWS Matrix Diagrams

SWOT and TOWS Matrix Diagrams solution extends ConceptDraw PRO and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.

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