SWOT Analysis

"A SWOT analysis is a subjective method used to evaluate the STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS involved in trying to attain an objective. It involves specifying the objective and identifying the internal and external factors that are favourable and unfavourable to achieving the objective. It can be used as a business tool or on a personal level where it can help you take advantage of your talents, abilities and opportunities. It can help to clarify and summarise the key issues and opportunities facing you and thereby to set objectives and develop new strategies. It should help you to to maximise strengths and minimise weaknesses in order to take advantage of opportunities and reduce threats." [kent.ac.uk/ careers/ sk/ decisionmaking.htm]
This form template "New business opportunity SWOT analysis matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. ...
The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit." [SWOT analysis. Wikipedia]
This SWOT analysis matrix diagram example was drawn using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.

"The TOWS matrix ... serves as a conceptual framework for future research about the combination of external factors and those internal to the enterprise, and the strategies based on these variables.
Equally important, the matrix 'forces' practicing managers to analyze the situation of their company and to develop
strategies, tactics, and actions for the effective and efficient attainment of its organizational objectives and its mission." [usfca.edu/ fac_ staff/ weihrichh/ docs/ tows.pdf]
This TOWS analysis matrix diagram template for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.