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Service-goods continuum diagram

"The dichotomy between physical goods and intangible services is an oversimplification; these are not discrete categories. Most business theorists see a continuum with pure service at one endpoint and pure commodity goods at the other endpoint. Most products fall between these two extremes. Goods are normally structural and can be transferred in an instant while services are delivered over a period of time. Goods can be returned while a service once delivered cannot. Goods are not always tangible and may be virtual." [Goods and services. Wikipedia]
The example "Service-goods continuum diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Service-goods continuum
Service-goods continuum, service-goods continuum,

marketing diagram, marketing chart Marketing Diagrams

marketing diagram, marketing chart
Marketing Diagrams solution extends ConceptDraw PRO diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw PRO software. Read more
"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/view/key-concepts-in-marketing/n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more

Pyramid Diagram

The purchase or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. Read more

Draw Fishbone Diagram on MAC Software

The problem solving and decision-making processes are closely linked and crucial for the business and life. There are many tools and techniques for facilitating and improvement these processes, and also enhancement the quality of accepted decisions. One of them is Fisbone Diagram or Cause and Effect diagram. For its construction, you need first define the problem which you need to solve (existing or potential), write it into rectangular and draw to it a horizontal line - a “fish spine”. Then define general types of possible causes like Persons, Materials, Methods, Machinery, Measurements or Environment, and attach them to “spine”. Start brainstorming the possible reasons of failure and connect them to the branches. Professional diagramming ConceptDraw PRO MAC OSX software offers the Fishbone Diagrams solution which contains templates, samples, and ready Fishbone design objects. Use of them lets effectively identify the possible causes for an effect, realize successfully cause and effect analysis, and instantly draw Fishbone diagram on Mac software. Read more

Pyramid Diagram and Pyramid Chart

Pyramid Diagram, Triangle Chart or Triangular Diagram is a convenient and useful type of diagrams, which lets represent the data hierarchical structure and to illustrate the foundation-based relationships between the hierarchy levels. Pyramid Diagrams are used to visualize effectively the hierarchical, as well as proportional and foundation-based relationships, the process steps, the interconnections of organizational layers or topics. ConceptDraw PRO software enhanced with Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park is a powerful business charting software, that includes all required tools for designing the multilevel Pyramid Diagrams as quickly as possible. The build-in vector stencils and templates are the great aid for designers, a variety of examples and samples is a good base and source of inspiration. Use attractive and vivid 2D and 3D Pyramid Diagrams and Triangle Charts designed in ConceptDraw PRO to illustrate your documents, presentations, infographics, articles, reports, websites, etc. Read more

Copying Service Process Flowchart. Flowchart Examples

This sample was created in ConceptDraw PRO diagramming and vector drawing software using the Flowcharts solution from the What is a Diagram area of ConceptDraw Solution Park. This sample shows the Flowchart on that it is displayed the process of the determination the permissibility according the Access Copyright license. The diamonds represent the decision points. Inside the diamonds are the questions that need the answer yes/no. It is necessary to answer on the question, make the decision that will determine the next step. Read more
This circular diagram sample was created on the base of the figure from the Florence-Darlington Technical College website. [bus.fdtc.edu/sbed/core/core7.html]
"A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. ...
A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors:
(1) Description of the product or service, including special features.
(2) Marketing budget, including the advertising and promotional plan.
(3) Description of the business location, including advantages and disadvantages for marketing.
(4) Pricing strategy.
(5) Market Segmentation." [Marketing plan. Wikipedia]
The circular diagram example "Marketing plan" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/solution-park/marketing-target-and-circular-diagrams Read more
Circular diagram
Circular diagram, stakeholder diagram, circular diagram, marketing mix, marketing mix diagram, circular diagram,

Workflow Application

ConceptDraw PRO application is perfect for creating workflow diagrams. This application contains specific features and technologies designed to draw diagrams faster, such as RapidDraw and Arrows10. ConceptDraw PRO software extended with the Workflow Diagrams solution gives you a flexible tool to draw any kind of workflow. Read more