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Relationship marketing

This Venn diagram sample depicts the relationship marketing.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The Venn diagram example "Relationship marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Basic Venn Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Venn diagram
Venn diagram, Venn diagram,
This Venn diagram sample illustrates the relationship marketing.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The Venn diagram example "Relationship marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Venn Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Venn diagram
Venn diagram, Venn diagram,
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
Block diagram, block diagram,

Cause and Effect Fishbone Diagram

Cause and Effect Fishbone Diagram is one of the popular productivity and management tools widely used in business organizations. It is also known as Fishbone Diagram, because it looks like a fish skeleton. Cause and Effect Diagram provides a structured way which helps to identify all possible causes of a problem. Cause and Effect Diagram can be applied anywhere where exists a causal relationship. Now the problem of complexity the Cause and Effect Fishbone Diagram creating is solved thanks to the ConceptDraw PRO diagramming and vector drawing software extended with Fishbone Diagrams solution from the Management area. Read more
"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/view/key-concepts-in-marketing/n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management. Read more

Venn Diagram

Venn diagrams are illustrations used in the branch of mathematics known as set theory. They show the mathematical or logical relationship between different groups of things (sets). A Venn diagram shows all the possible logical relations between the sets. Read more

Venn Diagram Examples

ConceptDraw PRO diagramming and vector drawing software extended with Venn Diagrams solution from "What is a Diagram" area offers a wide set of professionally designed Venn Diagram examples which can become the good start and beautiful source of inspiration for your own Venn Diagrams. Read more

venn, venn diagram Basic Venn Diagrams

This solution extends ConceptDraw PRO v10 (or later) with samples, templates, and libraries of vector stencils for drawing Venn Diagrams. Read more
venn, venn diagram

Venn diagram, draw logical relations Venn Diagrams

Venn Diagrams are actively used to illustrate simple set relationships in set theory and probability theory, logic and statistics, mathematics and computer science, linguistics, sociology, and marketing. Venn Diagrams are also often used to visually summarize the status and future viability of a project. Read more
Venn diagram, draw logical relations

Six Markets Model Chart Template

This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams. Read more

Customer Relationship Management

Customer relationship management is an important component of sales success. Visualizing sales data you may put some KPI related to customers relationship management to your Sales dashboard and track this important aspect in real time. Read more

Developing Entity Relationship Diagrams

When you need to visually represent the structure of relational database, Entity relationship diagram (ERD) is a type of diagram for that case. Most entity-relationship diagrams can be built with objects from Flowchart solution or ERD Solution which contains inbuilt templates. Follow these steps to create your own custom ERD diagram. Don't be frightened if it looks complex, ConceptDraw PRO makes it easy to create an ERD, and hundreds of other diagrams, in minutes. Read more

Pyramid Diagram

The purchase or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. Read more

Marketing and Sales Organization chart. Organization chart Example

The use of Organization Charts is very popular at the fields of marketing and sales. They help to depict in a visual form a lot of information about organization: the company's structure, relationships of positions within an organization in terms of authorities and responsibilities, and company's strategies. All Organizational Charts are constructed from the similar building blocks (rectangles and lines), this makes them easily for interpretation and understanding by all interested people inside and outside of this company, such as shareholders, employees, investors, distributors, suppliers, customers, etc. Organization Charts can be hand-drawn on the paper, however the preferable is to use a special software. ConceptDraw PRO diagramming and vector graphics software extended with useful Organizational Charts solution is ideal for easy representing information and data, and professional drawing Marketing and Sales Organization Chart with any depth of detailing. Organizational structure may differ during the company's development, you can design and compare the charts on each stage. Read more