Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

SWOT Analysis Solution - Strategy Tools

A SWOT analysis helps professionals to identify the positives and negatives in the organization and in the external environment.

Competitor Analysis

Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.
Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]
This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.

Ansoff matrix

Used Solutions

Marketing >

Matrices

Swot Analysis Examples

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw DIAGRAM software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats.

Misunderstanding Product Purpose

This action mindmap helps respond to critical messages from a customer's misunderstanding of a product or service purpose. The example contains ready to use response phrases organized into mindmap for quick composing and tweeting/posting of the response messages.

Computer Hardware - Reseller Business Plan

A more detailed mind map of a business plan for a computer hardware reseller.

Strategy Map

Mind map template of a strategy map that can help you display a variety of performance measures that can have an impact on your organization.

Product Proposal Template

This template was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Block Diagrams Solution from the “Diagrams” area of ConceptDraw Solution Park.
This template shows the Product Proposal Diagram on that is displayed the sequence of the product planning steps. This diagram is convenient, visual and clear.

SWOT Analysis Tool for Small Business

SWOT analysis is a method of the making plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. It involves specifying the objective of the project and identifying the internal and external causes for the accomplishing project goals.

What is SWOT Analysis?

SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.
Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Competitor Analysis

This marketing chart sample represents product life cycle. It was designed on the base of the Wikimedia Commons file: Product life-cycle curve.jpg. [commons.wikimedia.org/ wiki/ File:Product_ life-cycle_ curve.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license. [creativecommons.org/ licenses/ by-sa/ 4.0/ deed.en]
The marketing chart example "Product life cycle graph" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.

Marketing chart