In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park. Read more
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ConceptDraw PRO is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map. Read more
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more
This sample shows the Perceptual map. It was created in ConceptDraw PRO diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.
Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions. Read more
SWOT is an acronym of the words Strengts, Weaknesses, Opportunities and Тhreats. SWOT analysis is used to show the real situation and prospects of the company on the market, the internal environment of the company is reflected by S and W, and external by O and T. SWOT analysis is a quality tool for structuring available information, which is successfully used in the process of strategy planning, it helps analysts in formulation recommendations on the basis of collected information and data, structured in a form of SWOT Matrix.
The SWOT analysis is effective and simple in use, however its results in great depend on the completeness and quality of initial information, from the depth of understanding of the current state and development trends of the market, and also from the used software. ConceptDraw PRO extended with powerful tools of SWOT and TOWS Matrix Diagrams solution, containing templates and SWOT analysis examples for Mac OSX and Windows, is ideal software for creation professional SWOT Matrices and SWOT Analysis Matrices. Read more
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SWOT analysis is a planning method and the best way for effective exploring four major aspects for a business or a venture - strengths, weaknesses, opportunities and threats. Visually SWOT analysis results are depicted as a SWOT matrix, diagram or Mind Map, which is then included to the set of documents, report or in presentation devoted to demonstration the results of realized SWOT analysis for directors, shareholders, and other interested employees.
ConceptDraw Solution Park includes the SWOT and TOWS Matrix Diagrams solution, which offers wide possibilities for realization SWOT analysis and creation SWOT Matrices and SWOT Mind Maps in ConceptDraw PRO and ConceptDraw MINDMAP software. This solution includes fully ready-to-use SWOT vector design elements, SWOT matrix samples and also useful templates that allow users create own SWOT diagrams and Mind Maps for business SWOT analysis in a few minutes. Use also the perfect ability of instantly exporting to various formats and of creation MS PowerPoint presentation right from the ConceptDraw applications. Read more
The condition and successful development of the company depends on how efficiently it is able to react on different outside influences. Analysis and interrelated consideration of external factors and the company's capabilities allow effectively solve appearing problems. One of the most common methods of evaluation together internal and external factors influencing the company's development is SWOT analysis elaborated for business and industry. It is a necessary element of researches and obligatory preliminary stage at the preparation of strategic and marketing plans of the company. Upon the results of SWOT analysis, we can assess does the company have the internal forces and resources to realize the existing opportunities and resist external threats, and what internal deficiencies require the prompt rectification.
ConceptDraw PRO software enhanced with SWOT Analysis solution offers powerful drawing and strategy tools for effective execution the SWOT and TOWS analysis for your company with a goal of effectively realizing strategic planning and correct decision-making. Read more
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This solution extends ConceptDraw PRO v9 and ConceptDraw MINDMAP v7 with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls). Read more
SWOT analysis is effective method of making the plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. SWOT analysis includes the specifying project objectives and attentive identifying the internal and external causes for accomplishing the main project goals. It is actively used in large and small business project management for effective and clear identifying the critical factors.
SWOT and TOWS Matrix Diagrams solution is included to ConceptDraw Solution Park and contains the high-quality analysis tools. This graphical solution turns the ConceptDraw PRO software in an excellent marketing management and advertising agency software, the best SWOT analysis tool for small business or large, as you like and need. Included graphic tools, visual and project planning components make it the best marketing project management software for marketing project planning and for making marketing presentations. Use the ConceptDraw PRO to create professional and well-designed SWOT matrices in minutes. Read more
A SWOT Analysis is a popular tool of the strategic planning which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that are involved in any businesses. Use of mind maps allows you to collect a lot of information used for SWOT Analysis, visually structure it and also identify the relationships between different parts of this information.
SWOT and TOWS Matrix Diagrams solution for ConceptDraw Solution Park combines professional visual advantages of ConceptDraw MINDMAP software and presentation capabilities of ConceptDraw PRO, which together provide a complete work solution. The SWOT and TOWS diagrams, matrices or mind maps produced in ConceptDraw PRO using the predesigned vector objects or filling the ready templates, can be then easily exported to Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Adobe PDF, and many other electronic file formats. The possibility of export makes easy the use of SWOT diagrams designed in ConceptDraw PRO and lets you efficiently collaborate even with people who maybe don't have this software. Read more
SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, Opportunities and Threats, that are involved in a project. SWOT analysis possesses a wide variety of real and potential applications and is a key part of any business planning and analysis. SWOT analysis uses as a visual tool the SWOT diagrams and SWOT matrices.
ConceptDraw PRO software with SWOT and TOWS Matrix Diagrams solution provides a lot of SWOT analysis examples and samples, and also numerous collection of built-in SWOT templates, which will be the good start in your self-depending drawing and the perfect source of inspiration. You can always start to design your SWOT diagrams from the blank sheet using the included predesigned vector objects, but in many cases to save the time and efforts for SWOT diagramming would be preferable to use the ready example the most appropriate to your needs. Customizing the proposed SWOT diagrams you will achieve a great success in drawing SWOT matrices of any style and complexity. Read more
What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making.
ConceptDraw PRO and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams. Read more
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SWOT analysis is an effective method of making the plan for evaluation the Strengths, Weaknesses, Opportunities, and Threats that are involved in a project. It is actively applied in business sphere and helps define the objective of the project. It lets detect and represent the external and internal causes for the accomplishing the project goals and business purposes, and also plays important role in formation successful and perspective business.
ConceptDraw PRO is a perfect diagramming software which nicely suits for SWOT analysis and representation its results in the form of SWOT diagrams of different complexity and design, thanks to the included SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park. This solution contains a lot of specially designed SWOT templates, SWOT matrix samples (SWOT analysis sample, SWOT sample in computers, SWOT matrix for business sphere, SWOT matrix educational, and many others), and also ready SWOT matrix objects that allow users create their own SWOT diagrams in minutes. Read more
SWOT Analysis solution extends ConceptDraw MINDMAP v7 and ConceptDraw PRO v9 products with easy-to-use SWOT Analysis tools. Read more
SWOT analysis is a powerful tool that helps the business professionals to identify the positives and negatives within an organization and in an external environment. TOWS is a variation of SWOT analysis, more focused on external factors and action planning. The correct and full awareness of the situation is important for strategic planning, as well as for decision making and coordination the company's resources and information capabilities of the competitive environment.
SWOT and TOWS Matrix Diagrams solution included to ConceptDraw Solution Park makes the ConceptDraw PRO a powerful SWOT Analysis software and provides a lot of advantages. First of all note the set of ready-made templates that help to identify the Strengths, Weaknesses, Opportunities, and Threats the most quickly and effectively, and the choice of outputs to present the analysis results as SWOT or TOWS matrix. The well-designed SWOT matrix samples and examples included to SWOT and TOWS Matrix Diagrams solution illustrate the results you can achieve using it and also can be used as a good start for your own matrices. Read more