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Positioning map

In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park. Read more
Perceptual map
Perceptual map, positioning map,
Used Solutions
This SWOT analysis matrix template helps you in positioning of SWOT factors as bubbles on bubble chart by size/scale (X axis) and relevance/importance (Y axis). The diameter of bubbles shows strategic impact of SWOT factors.
The template "SWOT analysis positioning matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the SWOT Analysis solution from the Management area of ConceptDraw Solution Park. Read more
SWOT bubble chart template
SWOT bubble chart template, SWOT analysis positioning matrix,