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Six Markets Model Chart Template

This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams.

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park.
The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it.

Customizable Six Markets Model Chart Template

This sample shows the Six Markets Model Chart. It was created on the base of the template saved in the Marketing Diagrams Solution.
It’s very easy, convenient and quick to create the professional looking marketing diagrams of any complexity with ConceptDraw DIAGRAM. Marketing Diagrams Solution for ConceptDraw DIAGRAM provides many templates, samples and a wide set of ready-to-use vector objects.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Block diagram, block diagram,

Market Chart

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Each Market Chart designed in it is professional looking, attractive and successful in using thanks to the Marketing Diagrams Solution included in Marketing Area of ConceptDraw Solution Park.

Cause and Effect Fishbone Diagram

Cause and Effect Fishbone Diagram is one of the popular productivity and management tools widely used in business organizations. It is also known as Fishbone Diagram, because it looks like a fish skeleton. Cause and Effect Diagram provides a structured way which helps to identify all possible causes of a problem. Cause and Effect Diagram can be applied anywhere where exists a causal relationship.
Now the problem of complexity the Cause and Effect Fishbone Diagram creating is solved thanks to the ConceptDraw DIAGRAM diagramming and vector drawing software extended with Fishbone Diagrams solution from the Management area.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Block diagram, block diagram,

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Marketing Analysis Diagram

An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy.

Customer Relationship Management

Customer relationship management is an important component of sales success. Visualizing sales data you may put some KPI related to customers relationship management to your Sales dashboard and track this important aspect in real time.