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"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,

marketing diagram, marketing chart Marketing Diagrams

marketing diagram, marketing chart
This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams.

marketing diagram, marketing mind map Marketing Area

marketing diagram, marketing mind map
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,

Market Chart

ConceptDraw PRO is a powerful diagramming and vector drawing software. Each Market Chart designed in it is professional looking, attractive and successful in using thanks to the Marketing Diagrams Solution included in Marketing Area of ConceptDraw Solution Park.
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Service-goods continuum diagram, service-goods continuum,
Diffusion of Innovations
Diffusion of Innovations, diffusion of innovations, DOI,
Relationship ladder of customer loyalty
Relationship ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
Normal distribution
Normal distribution, normal distribution,
Product life cycle graph
Product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Extended product life cycle graph
Extended product life cycle graph, product lifecycle, PLC, product life cycle, product life-cycle,
Five forces model
Five forces model, five forces model template,
Six markets model
Six markets model, six markets model,
Step chart block
Step chart block, process chart, step chart, step diagram block,
Step diagram block
Step diagram block, step diagram block,