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Six Markets Model Chart

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management. Read more
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
Block diagram, block diagram,

Six Markets Model Chart Template

This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw Solution Browser and can be used as the base for creating your own marketing diagrams. Read more

Venn Diagram Examples

ConceptDraw PRO diagramming and vector drawing software extended with Venn Diagrams solution from "What is a Diagram" area offers a wide set of professionally designed Venn Diagram examples which can become the good start and beautiful source of inspiration for your own Venn Diagrams. Read more

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The representation of data in a hierarchical or pyramid-like form is one of the most effective and illustrative ways of structuring the data, information, ideas in different fields, among them marketing, management, business, finances, sales, consulting, media, and some others. Pyramid Diagram perfectly suits for this goal, especially if we talk about the representing some marketing strategies, information systems, social strategies. Pyramid Diagram looks like a triangle or reversed triangle that is divided visually on several layers. Each layer can be colored with its own color, this lets visually highlight important moments. ConceptDraw PRO diagramming and vector graphics software extended with Pyramid Diagrams solution from the Marketing area provides powerful drawing tools, templates, samples, and built-in vector pyramid objects, thus all required tools for equally easy drawing Three level pyramid diagram, Four level pyramid model, Five level pyramid, etc., at this your Pyramid diagrams can have 2D or 3D view as you like. Read more

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Venn diagram, draw logical relations Venn Diagrams

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Venn diagram, draw logical relations

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entity-relationship diagram, ER-diagram, database ERD Entity-Relationship Diagram (ERD)

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entity-relationship diagram, ER-diagram, database ERD