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Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.
Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/ Market matrix.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]
This Ansoff's Product/ Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park.
Ansoff matrix
Ansoff matrix, Ansoff matrix,
Used Solutions

Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

SWOT analysis matrix diagram templates

Every day each company has challenge how to win the rally with competors. How to determine a path to the successful business? The one of best methodologies is SWOT Analysis. Abbreviation SWOT definition: S = strengths, W = weaknesses, O = opportunities, T = threats. Often named SWOT Matrix was introduced first at 1960s as examining tool of internal capabilities and possibilities of big companies. The SWOT analysis aim is to find critical factors influenced to company's business goal. You can begin a strategy to distinguish better competition value and to become successful in your market. Achiving best results form SWOT analysis can be reached when several employees will be involved at the process. Management, sales and customer service can all offer reasonable comprehension competitive situation.

Ansoff Matrix

ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.
Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the business matrix diagrams.

Computer Hardware - Reseller Business Plan

A more detailed mind map of a business plan for a computer hardware reseller.

BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.

Growth-Share Matrix Software

Growth-Share Matrix Software - ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw DIAGRAM offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park.
The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.
The vector stencils library "Management pictograms" contains 72 management pictograms.
Use it to create your management infogram in the ConceptDraw PRO diagramming and vector drawing software.
The flat icons example "Management pictograms - Vector stencils library" is included in the solution "Marketing infographics" from the "Business infographics" area of ConceptDraw Solution Park.
Accounting management
Accounting management, accounting management,
Activity
Activity, activity,
Audit management
Audit management, audit management,
Board of directors
Board of directors, board of directors,
Budget
Budget, budget,
Business managemen
Business managemen, business managemen,
Business management tools
Business management tools, business management tools,
Business model
Business model, business model,
Commanding
Commanding, commanding,
Communication
Communication, communication,
Company
Company, company,
Contract management
Contract management, contract management,
Controlling
Controlling, controlling,
Coordinating
Coordinating, coordinating,
Core competencies
Core competencies, core competencies,
Corporate strategy
Corporate strategy, corporate strategy,
Creativity
Creativity, creativity,
Crisis management
Crisis management, crisis management,
Crisis management 2
Crisis management 2, crisis management,
Decision making
Decision making, decision making,
Environmental management
Environmental management, environmental management,
Expenses
Expenses, expenses,
External environment
External environment, external environment,
Financial management
Financial management, financial management,
Financial management 2
Financial management 2, financial management,
Financial planning
Financial planning, financial planning,
First-level manager
First-level manager, first-level manager,
Goal
Goal, goal,
HR management
HR management, HR management,
Investment management
Investment management, investment management,
IT management
IT management, IT management,
Knowledge management
Knowledge management, knowledge management,
Knowledge management 2
Knowledge management 2, knowledge management,
Leadership
Leadership, leadership,
Macro environment
Macro environment, macro environment,
Management system
Management system, management system,
Managerial accounting
Managerial accounting, managerial accounting,
Manufacturing management
Manufacturing management, manufacturing management,
Market orientation
Market orientation, market orientation,
Marketing management
Marketing management, marketing management,
Marketing strategy
Marketing strategy, marketing strategy,
Middle-level manager
Middle-level manager, middle-level manager,
Mission
Mission, mission,
Objectives
Objectives, objectives,
Operations management
Operations management, operations management,
Organizing
Organizing, organizing,
Performance
Performance, performance,
Performance management
Performance management, performance management,
Planning
Planning, planning,
Policy
Policy, policy,
PR management
PR management, PR management,
Problem solving
Problem solving, problem solving,
Process management
Process management, process management,
Product management
Product management, product management,
Profit
Profit, profit,
Profit 2
Profit 2, profit,
Project management
Project management, project management,
Quality management
Quality management, quality management,
Research and development
Research and development, research and development,
Resource management
Resource management, resource management,
Resources
Resources, resources,
Risk management
Risk management, risk management,
Sales manegment
Sales manegment, sales manegment,
Service management
Service management, service management,
Stakeholder management
Stakeholder management, stakeholder management,
Strategic management
Strategic management, strategic management,
Strategic planning
Strategic planning, strategic planning,
Technology management
Technology management, technology management,
Time frame
Time frame, time frame,
Time management
Time management, time management,
Top-level manager
Top-level manager , top-level manager ,
Vision
Vision, vision,
Used Solutions