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This market value pyramid diagram has 5 levels:
1) Essence (Who we are),
2) Competitive positioning (Where we play),
3) Customer benefits (Value proposition),
4) Product / Service features (Value delivery),
5) Internal capabilitiea (Value requirements).
Use this triangular scheme to develop your marketing strategy.
"Market value or OMV (Open Market Valuation) is the price at which an asset would trade in a competitive auction setting. Market value is often used interchangeably with open market value, fair value or fair market value, although these terms have distinct definitions in different standards, and may differ in some circumstances." [Market value. Wikipedia]
The triangle chart example "Market value" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Pyramid diagram
Pyramid diagram, pyramid, triangle,
"A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
"An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. ...
The Onion Diagram is able to show layers of a complete system in a few circles. Each of the circles is able to represent a component that is dependent upon the component on the inside of it shown by the circle inside of it. The main concept of the diagram is shown by the center circle of the diagram. This chart is used due to the fact that it has a clear visual representation that is easy to read, and it has a strong visual impact." [Onion diagram. Wikipedia]
This onion diagram (target diagram) example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Onion diagram
Onion diagram, stacked Venn diagram, onion diagram,

Marketing Analysis Diagram

An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy.
This circle-spoke diagram sample illustrates the target market concept.
"A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
The hub-and-spoke diagram example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circle-Spoke Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Circle-spoke diagram
Circle-spoke diagram, circle-spoke diagram,

Pyramid Diagram and Pyramid Chart

Pyramid Diagram is very useful to illustrate the foundation-based relationships. ConceptDraw DIAGRAM, a business charting software, includes some build-in symbols for designer to draw all kind of the pyramid diagrams.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Block diagram, block diagram,
"A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
"An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. ...
The Onion Diagram is able to show layers of a complete system in a few circles. Each of the circles is able to represent a component that is dependent upon the component on the inside of it shown by the circle inside of it. The main concept of the diagram is shown by the center circle of the diagram. This chart is used due to the fact that it has a clear visual representation that is easy to read, and it has a strong visual impact." [Onion diagram. Wikipedia]
This onion diagram (target diagram) example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Onion diagram
Onion diagram, stacked Venn diagram, onion diagram,

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Market Chart

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Each Market Chart designed in it is professional looking, attractive and successful in using thanks to the Marketing Diagrams Solution included in Marketing Area of ConceptDraw Solution Park.
HelpDesk

How to Draw a Circle-Spoke Diagram

Making circle-spoke diagram is a very useful technique if you want to explore cause and effect. A Circle-Spoke Diagram is a tool that is often used in the marketing sphere. Circle-spoke diagram consists of a central circle surrounded in a round arrangement by related sub-circles. They are used to depict the features or components of a central item in a number of areas. Circle-spoke diagram is widely used in marketing and management documents as well as presentations. A Circle-Spoke Diagram is a very useful tool if you want to perform the Cause and Effect analysis. ConceptDraw DIAGRAM delivers the ability to make circle-spoke diagrams of various styles with its Circle-Spoke Diagrams solution.

Circle Spoke Diagram Template

ConceptDraw DIAGRAM diagramming and vector drawing software offers the Circle Spoke Diagram Template included in the Circle-Spoke Diagrams Solution from the "Diagrams" Area. Use of ready template is the easiest way of drawing professional looking Circle-Spoke Diagrams.
The vector stencils library "Target diagrams" contains 13 templates of target diagrams: marketing mix diagram, principles of marketing diagram, circle diagram, macro-micro environment diagram, stakeholder diagram, target market scope diagram.
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Principles of marketing by Ph. Kotler
Principles of marketing by Ph. Kotler, target, principles of marketing,
Marketing mix
Marketing mix, marketing mix, marketing mix diagram, circular diagram,
Target
Target, target diagram, onion diagram ,
Principles of marketing by Ph. Kotler (prompt)
Principles of marketing by Ph. Kotler (prompt), target, principles of marketing,
Circle diagram
Circle diagram, circular diagram,
Macro-micro environmental forces diagram
Macro-micro environmental forces diagram, target, macro-micro environmental forces,
Macro-micro environmental forces diagram (prompt)
Macro-micro environmental forces diagram (prompt), target, macro-micro environmental forces,
Stakeholder diagram
Stakeholder diagram, stakeholder diagram, circular diagram,
Target market scope diagram
Target market scope diagram, target market scope, market scope,
Target diagram 1
Target diagram 1, stakeholder diagram, circular diagram,
Target diagram 2
Target diagram 2, stakeholder diagram, circular diagram,
Target diagram 3
Target diagram 3, stakeholder diagram, circular diagram,
Target diagram
Target diagram, stakeholder diagram, circular diagram,

Six Markets Model Chart Template

This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams.
The vector stencils library "Target diagrams" contains 13 templates of target diagrams: marketing mix diagram, principles of marketing diagram, circle diagram, macro-micro environment diagram, stakeholder diagram, target market scope diagram.
Use these shapes to illustrate your marketing and sales documents, presentations, webpages and infographics in the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Principles of marketing by Ph. Kotler
Principles of marketing by Ph. Kotler, target, principles of marketing,
Marketing mix
Marketing mix, marketing mix, marketing mix diagram, circular diagram,
Target
Target, target diagram, onion diagram ,
Principles of marketing by Ph. Kotler (prompt)
Principles of marketing by Ph. Kotler (prompt), target, principles of marketing,
Circle diagram
Circle diagram, circular diagram,
Macro-micro environmental forces diagram
Macro-micro environmental forces diagram, target, macro-micro environmental forces,
Macro-micro environmental forces diagram (prompt)
Macro-micro environmental forces diagram (prompt), target, macro-micro environmental forces,
Stakeholder diagram
Stakeholder diagram, stakeholder diagram, circular diagram,
Target market scope diagram
Target market scope diagram, target market scope, market scope,
Target diagram 1
Target diagram 1, stakeholder diagram, circular diagram,
Target diagram 2
Target diagram 2, stakeholder diagram, circular diagram,
Target diagram 3
Target diagram 3, stakeholder diagram, circular diagram,
Target diagram
Target diagram, stakeholder diagram, circular diagram,

circle-spoke diagram, marketing diagrams Circle-Spoke Diagrams

circle-spoke diagram, marketing diagrams
Examples of subject areas that are well suited to this approach are marketing, business, products promotion, process modeling, market, resource, time, and cost analysis. Circle-Spoke Diagrams are successfully used in presentations, conferences, management documents, magazines, reportages, reviews, reports, TV, and social media.