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Relationship marketing

This Venn diagram sample depicts the relationship marketing.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The Venn diagram example "Relationship marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Basic Venn Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Venn diagram
Venn diagram, Venn diagram,

Customer Relationship Management

Customer relationship management is an important component of sales success. Visualizing sales data you may put some KPI related to customers relationship management to your Sales dashboard and track this important aspect in real time. Read more

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management. Read more
"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/view/key-concepts-in-marketing/n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
Block diagram, block diagram,

Pyramid Diagram and Pyramid Chart

Pyramid Diagram, Triangle Chart or Triangular Diagram is a convenient and useful type of diagrams, which lets represent the data hierarchical structure and to illustrate the foundation-based relationships between the hierarchy levels. Pyramid Diagrams are used to visualize effectively the hierarchical, as well as proportional and foundation-based relationships, the process steps, the interconnections of organizational layers or topics. ConceptDraw PRO software enhanced with Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park is a powerful business charting software, that includes all required tools for designing the multilevel Pyramid Diagrams as quickly as possible. The build-in vector stencils and templates are the great aid for designers, a variety of examples and samples is a good base and source of inspiration. Use attractive and vivid 2D and 3D Pyramid Diagrams and Triangle Charts designed in ConceptDraw PRO to illustrate your documents, presentations, infographics, articles, reports, websites, etc. Read more
This Venn diagram sample illustrates the relationship marketing.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
The Venn diagram example "Relationship marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Venn Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Venn diagram
Venn diagram, Venn diagram,

Six Markets Model Chart Template

This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams. Read more

Process Flowchart

The main reason of using Process Flowchart or PFD is to show relations between major parts of the system. Process Flowcharts are used in process engineering and chemical industry where there is a requirement of depicting relationships between major components only and not include minor parts. Process Flowcharts for single unit or multiple units differ in their structure and implementation. ConceptDraw PRO is Professional business process mapping software for making Process flowcharts, Process flow diagram, Workflow diagram, flowcharts and technical illustrations for business documents and also comprehensive visio for mac application. Easier define and document basic work and data flows, financial, production and quality management processes to increase efficiency of your business with ConcepDraw PRO. Business process mapping software with Flowchart Maker ConceptDraw PRO includes extensive drawing tools, rich examples and templates, process flowchart symbols and shape libraries, smart connectors that allow you create the flowcharts of complex processes, process flow diagrams, procedures and information exchange. Process Flowchart Solution is project management workflow tools which is part ConceptDraw Project marketing project management software. Drawing charts, diagrams, and network layouts has long been the monopoly of Microsoft Visio, making Mac users to struggle when needing such visio alternative like visio for mac, it requires only to view features, make a minor edit to, or print a diagram or chart. Thankfully to MS Visio alternative like ConceptDraw PRO software, this is cross-platform charting and business process management tool, now visio alternative for making sort of visio diagram is not a problem anymore however many people still name it business process visio tools. Read more

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more

Pyramid Diagram

The purchase or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. Read more

Marketing and Sales Organization chart. Organization chart Example

The use of Organization Charts is very popular at the fields of marketing and sales. They help to depict in a visual form a lot of information about organization: the company's structure, relationships of positions within an organization in terms of authorities and responsibilities, and company's strategies. All Organizational Charts are constructed from the similar building blocks (rectangles and lines), this makes them easily for interpretation and understanding by all interested people inside and outside of this company, such as shareholders, employees, investors, distributors, suppliers, customers, etc. Organization Charts can be hand-drawn on the paper, however the preferable is to use a special software. ConceptDraw PRO diagramming and vector graphics software extended with useful Organizational Charts solution is ideal for easy representing information and data, and professional drawing Marketing and Sales Organization Chart with any depth of detailing. Organizational structure may differ during the company's development, you can design and compare the charts on each stage. Read more

Venn Diagram

Venn diagrams are illustrations used in the branch of mathematics known as set theory. They show the mathematical or logical relationship between different groups of things (sets). A Venn diagram shows all the possible logical relations between the sets. Read more

Basic Flowchart Symbols and Meaning

Flowcharts are the best for visually representation the business processes and the flow of a custom-order process through various departments within an organization. ConceptDraw PRO diagramming and vector drawing software extended with Flowcharts solution offers the full set of predesigned basic flowchart symbols which are gathered at two libraries: Flowchart and Flowcharts Rapid Draw. Among them are: process, terminator, decision, data, document, display, manual loop, and many other specific symbols. The meaning for each symbol offered by ConceptDraw gives the presentation about their proposed use in professional Flowcharts for business and technical processes, software algorithms, well-developed structures of web sites, Workflow diagrams, Process flow diagram and correlation in developing on-line instructional projects or business process system. Use of ready flow chart symbols in diagrams is incredibly useful - you need simply drag desired from the libraries to your document and arrange them in required order. There are a few serious alternatives to Visio for Mac, one of them is ConceptDraw PRO. It is one of the main contender with the most similar features and capabilities. Read more