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Six Markets Model Chart

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management. Read more

Customer Relationship Management

Customer relationship management is an important component of sales success. Visualizing sales data you may put some KPI related to customers relationship management to your Sales dashboard and track this important aspect in real time. Read more
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
Block diagram, block diagram,
"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/view/key-concepts-in-marketing/n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,

The Sales Process

The Sales Process is a complex approach for selling a product or service which assumes many steps including the sales planning, realization of the sales marketing and management strategies, sales process analysis, etc. Now we have a ConceptDraw PRO software extended with unique Sales Flowcharts solution from the Marketing area of ConceptDraw Solution Park which ideally suits for the planning and realization the company's sales process. Read more

Venn Diagram Examples

ConceptDraw PRO diagramming and vector drawing software extended with Venn Diagrams solution from "What is a Diagram" area offers a wide set of professionally designed Venn Diagram examples which can become the good start and beautiful source of inspiration for your own Venn Diagrams. Read more

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more

Cause and Effect Fishbone Diagram

Cause and Effect Fishbone Diagram is one of the popular productivity and management tools widely used in business organizations. It is also known as Fishbone Diagram, because it looks like a fish skeleton. Cause and Effect Diagram provides a structured way which helps to identify all possible causes of a problem. Cause and Effect Diagram can be applied anywhere where exists a causal relationship. Now the problem of complexity the Cause and Effect Fishbone Diagram creating is solved thanks to the ConceptDraw PRO diagramming and vector drawing software extended with Fishbone Diagrams solution from the Management area. Read more

Basic Flowchart Examples

ConceptDraw PRO is a business flowchart software includes the wide flowchart examples package. Read more

Six Markets Model Chart Template

This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams. Read more

Venn Diagram

Venn diagrams are illustrations used in the branch of mathematics known as set theory. They show the mathematical or logical relationship between different groups of things (sets). A Venn diagram shows all the possible logical relations between the sets. Read more

Pyramid Diagram

The purchase or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. Read more

Sales Process Flowcharts

ConceptDraw PRO diagramming and vector drawing software extended with Sales Flowcharts solution from the Marketing area of ConceptDraw Solution Park offers the set of extensive tools for quick and easy drawing professional looking Sales Process Flowcharts. Read more

Business Graphics Software

ConceptDraw PRO is a business graphics software that allows you improve your business using Sales Performance Dashboard helps you analyze your data more efficiently. Read more

Flowchart Marketing Process. Flowchart Examples

This sample shows the Flowchart that displays the layout and work flow of the cloud marketing platform. This diagram has a style of the marketing brochure. This style displays the central product that is related to the other issues. Using the ready-to-use predesigned objects, samples and templates from the Flowcharts Solution for ConceptDraw PRO you can create your own professional looking Flowchart Diagrams quick and easy. Read more