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Leaky bucket diagram

"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/view/key-concepts-in-marketing/n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,

Pyramid Diagram

The purchase or purchasing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. Read more

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management. Read more

How to Prepare Learning Presentations for Training

Interactive tool helps you find the appropriate response to social media mentions quickly. Read more
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
Block diagram, block diagram,

marketing diagram, marketing chart Marketing Diagrams

This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams. Read more
marketing diagram, marketing chart
This arrow circle diagram sample was redesigned from the Wikimedia Commons file: Loyalitätskreislauf-klein.jpg. [commons.wikimedia.org/wiki/File:Loyalit%C3%A4tskreislauf-klein.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/licenses/by-sa/3.0/deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/solution-park/marketing-target-and-circular-diagrams Read more
Arrow circle diagram
Arrow circle diagram, block loop diagram, arrow circle diagram,

Customer Relationship Management

Customer relationship management is an important component of sales success. Visualizing sales data you may put some KPI related to customers relationship management to your Sales dashboard and track this important aspect in real time. Read more

How to Create a Social Media DFD Flowchart

The use of social media in modern conditions helps the companies to be more effective in timely messaging - actively and rapidly response to a customer posts in social media, to find quickly the appropriate response to social media mentions, to save greatly the budget. Many companies even use the social media as a lead tool for promotion. But how to create a Social Media DFD Flowchart, Social Media Response Flowchart or Action Mind Map fast and easy? ConceptDraw PRO vector graphical software and Social Media Response solution included to ConceptDraw Solution Park assist greatly in their creation. This solution improves the quality of content in social media and helps to build an active customer community. The samples and examples included to Social Media Response solution are helpful for social media teams in developing a social media strategy, in refining and organizing the response process, in creation training materials by trainers and consultants for education the social media groups on how to accomplish the most effectiveness in their daily work. Read more

hierarchy pyramid Pyramid Diagrams

Pyramid Diagrams solution extends ConceptDraw PRO software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams. Read more
hierarchy pyramid
"A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
"An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. ...
The Onion Diagram is able to show layers of a complete system in a few circles. Each of the circles is able to represent a component that is dependent upon the component on the inside of it shown by the circle inside of it. The main concept of the diagram is shown by the center circle of the diagram. This chart is used due to the fact that it has a clear visual representation that is easy to read, and it has a strong visual impact." [Onion diagram. Wikipedia]
This onion diagram (target diagram) example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/solution-park/marketing-target-and-circular-diagrams Read more
Onion diagram
Onion diagram, stacked Venn diagram, onion diagram,

Flowchart Example: Flow Chart of Marketing Analysis

An example flowchart of marketing analysis shows main steps you have to challenge writing a marketing analysis. Read more

Example of DFD for Online Store (Data Flow Diagram) DFD Example

Data Flow Diagram (DFD) is a methodology of graphical structural analysis and information systems design, which describes the sources external in respect to the system, recipients of data, logical functions, data flows and data stores that are accessed. DFDs allow to identify relationships between various system's components and are effectively used in business analysis and information systems analysis. They are useful for system’s high-level details modeling, to show how the input data are transformed to output results via the sequence of functional transformations. For description of DFD diagrams are uses two notations — Yourdon and Gane-Sarson, which differ in syntax. Online Store DFD example illustrates the Data Flow Diagram for online store, the interactions between Customers, Visitors, Sellers, depicts User databases and the flows of Website Information. ConceptDraw PRO enhanced with Data Flow Diagrams solution lets you to draw clear and simple example of DFD for Online Store using special libraries of predesigned DFD symbols. Read more
This cloud computing diagram example was drawn on the base of Wikimedia Commons file: CloudMarketingDiagram.png. [commons.wikimedia.org/wiki/File:CloudMarketingDiagram.png]
This file is licensed under the Creative Commons Attribution 3.0 Unported license. [creativecommons.org/licenses/by/3.0/deed.en]
"Cloud marketing is the process of an organisations efforts to market their goods and services online through integrated digital experiences, by which they are specialised for every single end user. The aim is to use advertising methods to target customers via online applications through social media websites such as Facebook, Twitter and various online portals to target consumers. Cloud marketing platforms are supported with third parties which maintain the platform." [Cloud marketing. Wikipedia]
The example "Cloud marketing diagram" was drawn using ConceptDraw PRO software extended with the Cloud Computing Diagrams solution from the Computer and Networks area of ConceptDraw Solution Park. Read more
Cloud computing diagram example
Cloud computing diagram example, rounded rectangle, gold, rounded rectangle, cyan, direct connector, one-way, direct connector, bidirectional, cloud,