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Customer types matrix

This customer types matrix diagram distribute customers into four categories depending of two criteria: 1) desired degree of proximity between customers and suppliers, and 2) types of relations that expect customers.
One time customers have short-term relations with suppliers and characterized by distance in relations with them.
Loyal customers have long-term relations with suppliers and characterized by distance in relations with them.
Customers who exploit relationships have short-term relations with suppliers and characterized by proximity in relations with them.
Relationship seekers have long-term relations with suppliers and characterized by proximity in relations with them.
This customer types matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park. Read more
Customer types diagram
Customer types diagram, four-quadrant matrix,
Used Solutions
"Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." ...
It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy." [Customer satisfaction. Wikipedia]
The block diagram example "Sources of customer satisfaction" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
Block diagram, block diagram,

Bank Customer Positive Feedback

Reviews are the mega-effective sales tool, but as our emotions are multifarious, the customers' reviews and opinions can be also different - positive and negative. It is important to know this fact to correctly react and answer to both. Reviews and feedbacks are ones of the important components of successful development of any business, in finance, banking and other spheres. It is very important to treat seriously to the question of feedbacks, because in modern world when the client thinks about the purchase of any product, in most cases he looks for feedbacks, studies them, herewith reaction and answers of the company's representatives are also always within sight. Reviews allow to learn more about the product and about the company as a whole, to explore the pros and cons of this product or service, to figure out whether you can trust this company and how well it relates to customers after purchase - at the stage of questions, warranty, repair, etc. This action Mind Map created in ConceptDraw MINDMAP depicts how to answer correctly on the customer's positive feedbacks and helps to develop the user success stories and to receive a lot of good customer references. Read more

Response to Customer Negative Feedback

Response to Customer Negative feedback - ConceptDraw PRO helps to realize the process of response for interactions occurring in social media. Interactive Flowcharts can change the way one creates and organizes their social media response process. Read more

Bank Customer Notifications

To sell successfully the products or services, it is needed to actively work to continuously trigger a barrage of positively-charged emotions, positive feedbacks and smiles from customers. Positive reviews, references and feedbacks from satisfied customers in many cases are the base for company's success. But at the same time, the negative feedbacks are not less important opinions, which allow you to make your product or service better, qualitatively and successfully. After receiving a negative feedback it is important to react to it correctly, in any case not to ignore it, and to try to reassure the client, to make the improvements, to fix the corresponding errors and immediately inform the unsatisfied client about changes, to turn it into a happy and satisfied, and may be even get a positive respond or a good review from it. This action Mind Map designed in ConceptDraw MINDMAP helps to close the messaging to the community from unhappy or unsatisfied customers, to transfer communication to a private channel and promptly resolve the customers issues. Read more

Customer Relationship Management

Customer relationship management is an important component of sales success. Visualizing sales data you may put some KPI related to customers relationship management to your Sales dashboard and track this important aspect in real time. Read more
Relationship marketers group customer types by level of loyalty: prospects (people that have not purchased yet but are likely to in the future), customer, client, supporter, advocate, partner.
"Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice, relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship marketing extends to include inbound marketing efforts, (a combination of search optimization and strategic content), PR, social media and application development." [Relationship marketing. Wikipedia]
This relationship ladder of customer loyalty diagram example was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park. Read more
Ladder of customer loyalty
Ladder of customer loyalty, relationship ladder of customer loyalty, ladder of customer loyalty,
"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/view/key-concepts-in-marketing/n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,

Total Quality Management Definition

The Total Quality Management Diagram solution helps you and your organization visualize business and industrial processes. Create Total Quality Management diagrams for business process with ConceptDraw software. Read more

How to Prepare Learning Presentations for Training

Interactive tool helps you find the appropriate response to social media mentions quickly. Read more

That Helps Professional Social Media Teams

Using a combination of Interactive Flowcharts with Action Mind Maps helps professional social media teams be more proactive and prepared with proper responses. Social Media Response solution minimizes Time-to-Response, improves the quality of responses, and assists in your entire marketing strategy. Read more

The Means to Respond to Social Media Mentions

Which trends are on the horizont of social media? What’s we have to prepare for? Look into the future with ConceptDraw products. Read more

Sales Plan

The welfare of the entire company depends on the work of sales department, since the volume of sales sets the level of incomes. The realistic and competently composed sales plan is a component of success, prosperity and stability of the company. The sales plan will help to define specific goal for development of organization for a specified period of time and to define the boundaries of possibilities. The business inevitably faces with various contingencies, but the task of sales department is to maximize the use of existing resources for successful realizing the sales plan. When constructing the sales plan, you should carefully analyze the macroeconomic and political trends, to study the situation on the market and forecasts for dynamics, to take in account the results of competitors, to carefully consider results of work of sales department for the last years and the pace of company's development, to analyze the causes of growth or decline of sales in certain periods. Set the realistic goals and make the sales plan easily in ConceptDraw MINDMAP, don't forget to include to the budget the expenses on sales, such as the costs for advertising, supplies, salaries and bonuses. Save your plan in the form of presentation for easy discussion with other employees of the company. Read more