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Leaky bucket diagram

"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/view/key-concepts-in-marketing/n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Leaky bucket diagram
Leaky bucket diagram, leaky bucket ,
"Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser." [Online advertising. Wikipedia]
The concept map example "Internet marketing" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Concept Maps solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Concept map
Concept map, concept map,
HelpDesk

How to Draw a Circular Arrows Diagram Using ConceptDraw PRO

The cyclic recurrence is a fundamental property of multiple systems. The cycle is a process which consists from elements (phases, stages, stages) following each other. Many processes in astronomy, biology, chemistry, physics, mathematics, etc. have a cycle properties. It is also widely used in information technologies and marketing analysis. Graphical representation of cyclic processes can have many forms. It can be a circle, parabola, hyperbola, ellipse and others. A Circular Arrows Diagram is used as one of the statistical charts in the business, mass media and marketing. ConceptDraw PRO provides its users tools for making easy drawing Circular Arrows Diagrams. Read more

marketing diagram, marketing chart Marketing Diagrams

This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams. Read more
marketing diagram, marketing chart
HelpDesk

How to Draw a Circle-Spoke Diagram Using ConceptDraw PRO

Making circle-spoke diagram is a very useful technique if you want to explore cause and effect. A Circle-Spoke Diagram is a tool that is often used in marketing sphere. Circle-spoke diagram consists from a central circle surrounded in a round arrangement by related sub-circles. They are used to depict the features or components of a central item in a number of areas. Circle-spoke diagram are widely used in marketing and management documents as well as presentations. A Circle-Spoke Diagram is a very useful tool if you want to perform the Cause and Effect analysis. ConceptDraw PRO delivers the ability to make circle-spoke diagrams of various styles with its Circle-Spoke Diagrams solution. Read more