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Social Brand Strategy

Social Brand Strategy

In the mind of consumer the brand is a entire image of a product, which is invariably associated with its specific characteristics. Every manufacturer knows about this fact and in conditions of great competition actively applies the brand management, and strives to create unique and memorable brand for a new product appearing on the market. Brand management is carried out at different levels from the corporate brand, family brand to the individual brand. The brand strategy is a methodological tool of brand management, a long term plan of brand's creation and management, systematic brand development to achieve the goals. Brand strategy is built according to the brand's essence and principles of competition. Effective brand management and development of social brand strategy, its realization, implementation and promotion are important, but quite complex tasks. The main goal of brand strategy is to achieve that the brand become an ideal in the minds of consumers and was easily recognizable by them. The social media provide the great assistance in this and help effectively influence the target audience. A visual Mind Map created in powerful ConceptDraw MINDMAP application organizes the research and methods for the social brand strategy. Read more

Pyramid Chart Examples

Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw PRO diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs. Read more
"Branding strategies.
Company name.
Often, especially in the industrial sector, it is just the company's name which is promoted...
Individual branding.
Each brand has a separate name ..., which may compete against other brands from the same company...
Attitude branding and iconic brands.
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. ...
Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. ...
"No-brand" branding.
Recently a number of companies have successfully pursued "no-brand" strategies by creating packaging that imitates generic brand simplicity.
Derived brands.
In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right.
Brand extension and brand dilution.
The existing strong brand name can be used as a vehicle for new or modified products ...
Social media brands.
social media brands may be the most evolved version of the brand form, because they focus not on themselves but on their users. ...
Multi-brands.
Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand ...
Private labels.
Private label brands, also called own brands, or store brands have become popular. Where the retailer has a particularly strong identity this "own brand" may be able to compete against even the strongest brand leaders ...
Individual and organizational brands.
There are kinds of branding that treat individuals and organizations as the products to be branded. Personal branding treats persons and their careers as brands. ... Faith branding treats religious figures and organizations as brands. ... Nation branding works with the perception and reputation of countries as brands. ...
Crowd sourcing branding.
These are brands that are created by "the public" for the business, which is opposite to the traditional method where the business create a brand. ...
Nation branding (place branding and public diplomacy).
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries ...
Destination Branding.
Destination Branding is the work of cities, states, and other localities to promote to themselves." [Brand. Wikipedia]
The block diagram example "Branding strategies" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
Block diagram, block diagram,

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more

SWOT Analysis

Most of the data needed for market analysis (demand, prices, volume of sales, etc.) are undefined, and in future are possible their changes as in the worst and the best side. SWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. It allows you to see the whole situation, to identify the strengths and weaknesses of organization (advantages and disadvantages), as well as opportunities and threats of external environment. The results of SWOT analysis are the basis for optimization the business processes, for development by the leading specialists in organization of interrelated complex of strategies and competitive activities. ConceptDraw PRO software enhanced with SWOT and TOWS Matrix Diagrams Solution will effectively help you in strategic planning for your company, department, project, in development marketing campaign, in identification of four categories of factors of internal and external environment of organization, and construction professional-looking SWOT and TOWS matrices. Read more

Swot Analysis Examples

SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, Opportunities and Threats, that are involved in a project. SWOT analysis possesses a wide variety of real and potential applications and is a key part of any business planning and analysis. SWOT analysis uses as a visual tool the SWOT diagrams and SWOT matrices. ConceptDraw PRO software with SWOT and TOWS Matrix Diagrams solution provides a lot of SWOT analysis examples and samples, and also numerous collection of built-in SWOT templates, which will be the good start in your self-depending drawing and the perfect source of inspiration. You can always start to design your SWOT diagrams from the blank sheet using the included predesigned vector objects, but in many cases to save the time and efforts for SWOT diagramming would be preferable to use the ready example the most appropriate to your needs. Customizing the proposed SWOT diagrams you will achieve a great success in drawing SWOT matrices of any style and complexity. Read more

SWOT Analysis Solution - Strategy Tools

The condition and successful development of the company depends on how efficiently it is able to react on different outside influences. Analysis and interrelated consideration of external factors and the company's capabilities allow effectively solve appearing problems. One of the most common methods of evaluation together internal and external factors influencing the company's development is SWOT analysis elaborated for business and industry. It is a necessary element of researches and obligatory preliminary stage at the preparation of strategic and marketing plans of the company. Upon the results of SWOT analysis, we can assess does the company have the internal forces and resources to realize the existing opportunities and resist external threats, and what internal deficiencies require the prompt rectification. ConceptDraw PRO software enhanced with SWOT Analysis solution offers powerful drawing and strategy tools for effective execution the SWOT and TOWS analysis for your company with a goal of effectively realizing strategic planning and correct decision-making. Read more

Ansoff Matrix

ConceptDraw PRO software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity. Read more

Offensive Strategy — Spread Offense Diagram

Explaining offensive strategies of American Football is practically impossible without drawing a diagram. If you need to do this more than once you have to choose an appropriate tool allows you to change diagrams easily. ConceptDraw PRO extended with the Football Solution is the best choice for this case. Read more

Successful Strategic Plan

This sample shows the Strategic Plan of the Broadband Lifecycle that was developed by Strategic Networks Group. The Broadband Lifecycle represents the advance of the broadband investments. Read more