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Brand essence model - Wheel diagram

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/definition/brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/solution-park/marketing-target-and-circular-diagrams Read more
Wheel diagram
Wheel diagram, circle pie chart, circular diagram, marketing mix diagram,
"Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products (Keller). Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. There are various levels of brand awareness that require different levels and combinations of brand recognition and recall. Top-of-Mind is the goal of most companies. Top-of-mind awareness occurs when your brand is what pops into a consumers mind when asked to name brands in a product category." [Brand. Brand awareness. Wikipedia]
This top brand model pyramid diagram was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file Diagram Top Brand Model.jpg. [commons.wikimedia.org/wiki/File:Diagram_Top_Brand_Model.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/licenses/by-sa/3.0/deed.en]
The example "Top brand model pyramid diagram" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park. Read more
Triangular charts
Triangular charts,
"Branding strategies.
Company name.
Often, especially in the industrial sector, it is just the company's name which is promoted...
Individual branding.
Each brand has a separate name ..., which may compete against other brands from the same company...
Attitude branding and iconic brands.
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. ...
Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. ...
"No-brand" branding.
Recently a number of companies have successfully pursued "no-brand" strategies by creating packaging that imitates generic brand simplicity.
Derived brands.
In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right.
Brand extension and brand dilution.
The existing strong brand name can be used as a vehicle for new or modified products ...
Social media brands.
social media brands may be the most evolved version of the brand form, because they focus not on themselves but on their users. ...
Multi-brands.
Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand ...
Private labels.
Private label brands, also called own brands, or store brands have become popular. Where the retailer has a particularly strong identity this "own brand" may be able to compete against even the strongest brand leaders ...
Individual and organizational brands.
There are kinds of branding that treat individuals and organizations as the products to be branded. Personal branding treats persons and their careers as brands. ... Faith branding treats religious figures and organizations as brands. ... Nation branding works with the perception and reputation of countries as brands. ...
Crowd sourcing branding.
These are brands that are created by "the public" for the business, which is opposite to the traditional method where the business create a brand. ...
Nation branding (place branding and public diplomacy).
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries ...
Destination Branding.
Destination Branding is the work of cities, states, and other localities to promote to themselves." [Brand. Wikipedia]
The block diagram example "Branding strategies" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park. Read more
Block diagram
Block diagram, block diagram,

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Read more

Pyramid Chart Examples

Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw PRO diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs. Read more
"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/definition/brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/solution-park/marketing-target-and-circular-diagrams Read more
Wheel diagram
Wheel diagram, circle pie chart, circular diagram, marketing mix diagram,

sales funnel, funnel, business funnel, funnel chart, funnel diagram, funnel management, lead funnel, marketing and sales funnel, marketing sales funnel, sales funnel examples, sales funnel stages Funnel Diagrams

sales funnel, funnel, business funnel, funnel chart, funnel diagram, funnel management, lead funnel, marketing and sales funnel, marketing sales funnel, sales funnel examples, sales funnel stages
Funnel Diagrams solution including wide range of funnel diagram samples, sales funnel examples, and vector design elements, makes the ConceptDraw PRO ideal for funnel management and creation the Funnel Diagrams of different types and designs, AIDA Model, AIDAS, ACCA Dagmar, Rossiter-Percy Model, Sales funnel, Marketing funnel, Search funnel, Brand funnel, Purchase funnel, Lead funnel, Conversion funnel, Business funnel, etc. You are free to choose to place your funnel object horizontally or vertically, you can use the objects with desired quantity of sales funnel stages, as well as to modify their size, color filling, and other parameters to make exceptionally looking Funnel diagrams fully responding to your desires. Read more

hierarchy pyramid Pyramid Diagrams

hierarchy pyramid
Pyramid Diagrams solution extends ConceptDraw PRO software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams. Read more

fishbone diagram, Ishikawa diagram, cause and effect analysis Fishbone Diagrams

fishbone diagram, Ishikawa diagram, cause and effect analysis
The Fishbone Diagrams solution extends ConceptDraw PRO v10 software with the ability to easily draw the Fishbone Diagrams (Ishikawa Diagrams) to clearly see the cause and effect analysis and also problem solving. The vector graphic diagrams produced using this solution can be used in whitepapers, presentations, datasheets, posters, and published technical material. Read more

target diagram, circular diagram, circle diagram Target and Circular Diagrams

target diagram, circular diagram, circle diagram
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the Target and Circular Diagrams. Read more