Ansoff product-market growth matrix - Template

The Ansoff Matrix allows to consider ways to grow the business via current or new products, in current or new markets – there are 4 possible product/market combinations. It helps decide what action course should be taken given current performance. It consists of 4 strategies: Market penetration; Product development; Market development; Diversification.
The template "Ansoff product-market growth matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park. Read more
Ansoff product-market growth matrix template
Ansoff product-market growth matrix template, Ansoff matrix,
Used Solutions

Ansoff Matrix

ConceptDraw PRO software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity. Read more
Diversification is a corporate strategy to increase sales volume from new products and new markets. Diversification can be expanding into a new segment of an industry that the business is already in, or investing in a promising business outside of the scope of the existing business.
Diversification is part of the four main growth strategies defined by Igor Ansoff's Product/Market matrix.
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. [Diversification (marketing strategy). Wikipedia]
This Ansoff's Product/Market matrix example was created using ConceptDraw PRO diagramming and vector drawing software extended with Matrices solution from Marketing area of ConceptDraw Solution Park. Read more
Ansoff matrix
Ansoff matrix, Ansoff matrix,
Used Solutions

How to Make an Ansoff Matrix Template in ConceptDraw PRO

Ansoff Matrix is a business strategic management tool that helps a business determine its product and market growth strategy. Ansoff matrix has four sections to show each impacting ways that businesses can grow. Using Ansoff Matrix enables determining the current position of any business in the industry and choose the direction of its growth, which would provide the most competitive position. While Ansoff Matrix is most commonly used as a business planning tool it can be used also for personal development. You can make Ansoff Matrix template for your organization using ConceptDraw PRO Matrices solution. Read more


ConceptDraw PRO extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others. Read more

Business Productivity - Marketing

Mind Map is effective tool for depiction the main idea and related concepts, and representation a thought process. Mind Maps have essential value in marketing field, advertising and sales. They help successfully accomplish marketing goals and easy get marketing answers, to achieve a sustainable competitive advantages and increasing sales. Mind Maps help in new product development, they allow to generate and structure ideas about its properties and features, to define the target customers, brainstorm the key words and phrases for advertising and sales materials. ConceptDraw MINDMAP is a perfect marketing diagramming and marketing strategy tool that help accomplish marketing goals, represent marketing information and easy design Marketing Mind Maps and Marketing Diagrams (Marketing Step Chart, Marketing Mix Diagram, Market Environment Analysis Charts, Sales Pyramids, Target and Marketing Scope Diagrams, Feature Comparison Chart, Product Position Map, Products Comparison Chart, Timeline, SWOT, Boston Growth Matrix, Ansoff Product-Market Growth Matrix) for further using in visual documents and presentations. Read more

Swot Analysis Examples

SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, Opportunities and Threats, that are involved in a project. SWOT analysis possesses a wide variety of real and potential applications and is a key part of any business planning and analysis. SWOT analysis uses as a visual tool the SWOT diagrams and SWOT matrices. ConceptDraw PRO software with SWOT and TOWS Matrix Diagrams solution provides a lot of SWOT analysis examples and samples, and also numerous collection of built-in SWOT templates, which will be the good start in your self-depending drawing and the perfect source of inspiration. You can always start to design your SWOT diagrams from the blank sheet using the included predesigned vector objects, but in many cases to save the time and efforts for SWOT diagramming would be preferable to use the ready example the most appropriate to your needs. Customizing the proposed SWOT diagrams you will achieve a great success in drawing SWOT matrices of any style and complexity. Read more

What is SWOT Analysis?

What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning. When you have an installed ConceptDraw PRO software, it gives you a lot of benefits in SWOT analysis. Use the powerful drawing tools and capabilities of the SWOT and TOWS Matrix Diagrams solution to hold the SWOT analysis effectively and with pleasure. Read more

SWOT Analysis matrix templates and samples

SWOT Analysis solution extends ConceptDraw MINDMAP v7 and ConceptDraw PRO v9 products with easy-to-use SWOT Analysis tools. Read more

SWOT Analysis Tool for Small Business

SWOT analysis is effective method of making the plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. SWOT analysis includes the specifying project objectives and attentive identifying the internal and external causes for accomplishing the main project goals. It is actively used in large and small business project management for effective and clear identifying the critical factors. SWOT and TOWS Matrix Diagrams solution is included to ConceptDraw Solution Park and contains the high-quality analysis tools. This graphical solution turns the ConceptDraw PRO software in an excellent marketing management and advertising agency software, the best SWOT analysis tool for small business or large, as you like and need. Included graphic tools, visual and project planning components make it the best marketing project management software for marketing project planning and for making marketing presentations. Use the ConceptDraw PRO to create professional and well-designed SWOT matrices in minutes. Read more