CDMM IPD TitleSubject Author EmailManagerCompanyCommentsSave pathG:\Install_Win_MM\MSIMindMap5\MindMapFilesEN\Templates\SWOT Analysis.cdmtPicture formatNew 4I!%)-159=AEIMQUY]aeimquy}  !%)-1!UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??UUUUUU??  I!#%')+-/13579;=?ACEGIKMOQSUWY[]_acegikmoqsuwy{}   !#%')+-/13I "$&(*,.02468:<>@BDFHJLNPRTVXZ\^`bdfhjlnprtvxz|~   "$&(*,.02  (Topic?PageResource&@ !"#$%&()*,-.?/01234&@&@ &@&@UUUUUU?&@ &@ Page1  \Help\@ffffff?w  $ UUUUUU?&@&@'@&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\ul\b\f0\fs28 SWOT Analysis\par }  ن@(@ gϐe@gϐe@\ClipaI@4@8<UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 Opportunities\par }  L΍@V?g@ a@Q@4@$@@DHUUUUUU?&@ &@@&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 Threats\par }  L΍@䴵@ Z@J@pard\t4@$@ !LPTX\`#! UUUUUU?&@ &@UUUUUU@&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 Weaknesses\par }  "L΍@rⳒ@  #K1`@K1P@!%Y4@$@$%(,042%$UUUUUU?&@ &@UUUUUU@&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 Strengths\par }  &`P!@r@$ ' =%6]@ =%6M@%ansicp4@$@($)dhl3)(UUUUUU?&@ &@?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Advantages\par }  *VgB}@䴵[@( +@R@@@)U4@$@,$-pt7-,UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Capabilities\par }  .VgB}@rQ@, /Q@@@-%Y4@$@0$1x|:10UUUUUU?&@ &@?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Resources, Assets, People\par }  2VgB6y@r@0 3a@@@14@$@4$5A54UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Marketing - reach, distribution, awareness\par }  6VgBt@r⩕@4 7j@@@54@$@8998UUUUUU?&@ &@UUUUUU@&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Market developments\par }  :"~0p@ ,X@8 ;@]@@@94@$@<==<UUUUUU?&@ &@?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Business and product development\par }  >"~0p@ik+s@< ?f@@@=@4@$@@AA@UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Environmental effects\par }  B&@ik+}@@ C\@@@ARh-j@v4@$@DEEDUUUUUU?&@ &@?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Market demand\par }  F&@䴵w@D GV@@@E؂@4@$@HI IHUUUUUU?&@ &@?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Obstacles \par }  J&@䴵@H KQ@@@I@4@$@L M$MLUUUUUU?&@ &@?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Lack of competitive strength\par }  NH@r@L Ob@@@MXo4@$@P Q(QPUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Financials\par }  RH@r@P SP@@@Q@v4@$@T U+UTUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Our vulnerabilities\par }  VH@rÒ@T W@Y@@@U؂@4@$@X Y,YXUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Timescales, deadlines and pressures\par }  ZH@r⛓@X [g@@@Y@4@$@\ ].]\UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Continuity, supply chain robustness\par }  ^H@rC@\ _f@@@]؂@4@$@` a/a`UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Processes and systems, etc\par }  bH@r?@` c@b@@@a@v4@$@d(e4edUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Financial reserves, likely returns\par }  fVgBq@䴵 @d g e@@@e@4@$@h(i5ihUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Accreditations, qualifications, certifications\par }  jBlm@䴵c@h ki@@@i@4@$@l(m6mlUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Competitive advantages\par }  nVgBs@䴵ێ@l o `@@@m@4@$@p,q8qpUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Location and geography\par }  rVgBvs@r@p s`@@@q$v4@$@t,u9utUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Innovative aspects\par }  vVgBFu@r⽐@t wZ@@@u@4@$@x0y;yxUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Processes, systems, IT, communications\par }  zBLd@re@x {i@@@yy4@$@|0}<}|UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Culture, attitudes, behaviors\par }  ~Blk@r @| `b@@@}@4@$@0=UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Management cover, succession\par }  B,i@rⵒ@ d@@@v4@$@0>UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Experience, knowledge, data\par }  Bj@r]@ @c@@@@4@$@4BUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 USP's (unique selling points)\par }  Blb@rU@ b@@@z4@$@4CUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Price, value, quality\par }  Bg@r@ @[@@@X@4@$@L%UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Gaps in capabilities\par }  @䴵@ Z@@@4@$@L&UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Disadvantages of proposition\par }  @r#@ c@@@4@$@P)UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Cashflow, start-up cash-drain\par }  В@rs@ @c@@@Ff)@v4@$@X-UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Reliability of data, plan predictability\par }  Ĕ@rk@ f@@@@w@4@$@`0UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Management cover, succession\par }  @r@ d@@@×@s4@$@`1UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Morale, commitment, leadership\par }  @r◕@ d@@@4@$@8UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Competitors vulnerabilities\par }  "~0Г@XRRӁS @a@@@INDMAP4@$@8UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Niche target markets\par }  "~0Г@cIIM: \@@@4@$@8UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New markets, vertical, horizontal\par }  "~0Г@@N[[YA@ e@@@4@$@UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New USP's\par }  "~0@B Q@@@dx4@$@UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Partnerships, agencies, distribution\par }  "~0@9mme/@ `f@@@\4@$@ UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Geographical, export, import\par }  "~0@@N[[Y|M@ b@@@4@$@<UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Seasonal, weather, fashion influences\par }  "~0Ԕ@ik+p@ h@@@4@$@<UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Technology development and innovation\par }  "~0Ԕ@ik+s@ j@@@X@4@$@<UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Industry, tor lifestyle trends \par }  "~0Ԕ@ik+ov@ `b@@@@4@$@@UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Seasonal, weather effects\par }  &9@ik+y@ a@@@INDMAP4@$@@UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Economy - home, abroad\par }  &9@ik+_|@ a@@@4@$@@UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Political effects\par }  &9@ik+@ T@@@4@$@@UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Legislative effects\par }  &9@䴵߀@ @X@@@4@$@DUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New technologies, services, ideas\par }  &Ւ@䴵/@ f@@@4@$@DUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 IT developments\par }  &Ւ@䴵@ W@@@@4@$@HUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Sustainable financial backing\par }  &y@䴵dž@ b@@@4@$@HUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Insurmountable weaknesses\par }  &y@䴵@ b@@@4@$@HUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Competitor intentions\par }  &y@䴵g@ @\@@@4@$@8 UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Unfulfilled customer need\par }  "~0Г@ ,>Y@ `@@@4@1@8 UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New technologies\par }  "~0Г@Va@ Y@@@#by@4@1@8 UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Loosening of regulations\par }  "~0Г@Vg@ ``@@@#b@4@1@8 UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Changing of International trade barriers\par }  "~0Г@V_l@ i@@@,@P4@1@DUUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fprq2\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Shifts in consumer tastes\par }  &Ւ@䴵τ@ `@@@K@?w>4@1@H UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New regulations\par }  &y@䴵ŷ@ @W@@@?w>@4@1@H ! UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Increased trade barriers\par }  &y@䴵@ ``@@@ ?w>@4@1@ H "  UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Emergence of substitute products\par }  &y@䴵W@  @e@@@ PUw@4@1@L'UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Weak brand name\par }  @rː@ Y@@@lL4@1@P*UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 High cost structure\par }  В@r@ Y@@@4@1@0?UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Patents\par }  VgBs@r@ I@@@d@?w>4@1@0@UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Strong brand names\par }  Bo@r⭔@ @\@@@4@1@ !$(,0D! UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 The SWOT Matrix\par }  "8Z@㴵@  #'T-"e@'T-"U@!O@4@1@$ %E%$UUUUUU?&@ &@UUUUUU?&@ &@H{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 S-O strategies pursue opportunities that are a good fit for the company's strengths.\par }  &qX_ep@㴵ӂ@$ 'l@H@%rӑ@Dw'4@1@( )F)(UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 W-O strategies overcome weaknesses to pursue opportunities. \par }  *ⰾjeo@㴵ۄ@( +`n@H@)ood fi4@1@, -G-,UUUUUU?&@ &@UUUUUU?&@ &@z{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 S-T strategies identify ways that the firm can use its strengths to reduce vulnerability to external threats.\par }  .ⰾjo@㴵@, /n@P@-r@Dw'4@1@0 1H10UUUUUU?&@ &@UUUUUU?&@ &@{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 W-T strategies establish a defensive plan to prevent a firm's weaknesses from making it susceptible to external threats.\par }  2qX_eBq@㴵k@0 3@k@P@1ood fi4@1@<$fCSXGridControlStyleManagerCSXGridControlDefaultStyle ! " # $ % &'()*+,-CSXGridControlCurrentStyleCLMGridControl.024689@4@CSXGridControlHeaderRow/135799@@CSXGridControlRoot:CSXGridControlStyleAttribColorCSXGridControlStyleAttribColor CSXGridControlStyleAttribVariant? CSXGridControlStyleAttribVariantCSXGridControlStyleAttribColorCSXGridControlStyleAttribColor CSXGridControlStyleAttribVariant CSXGridControlStyleAttribColor!CSXGridControlStyleAttribColor"  CSXGridControlStyleAttribVariant#  CSXGridControlStyleAttribVariant$ CSXGridControlStyleAttribVariant% Q? CSXGridControlStyleAttribVariant& Arial CSXGridControlStyleAttribVariant' CSXGridControlStyleAttribVariant( CSXGridControlStyleAttribVariant) CSXGridControlStyleAttribVariant*CSXGridControlStyleAttribColor+CSXGridControlStyleAttribColor, CSXGridControlStyleAttribVariant-CSXGridControlColumnHeader.@z@ TopicsCSXGridControlCell/ACSXGridControlColumnHeader0^@SymbolsCSXGridControlCell1ACSXGridControlColumnHeader2>@CSXGridControlCell3ACSXGridControlColumnHeader4>@CSXGridControlCell5ACSXGridControlColumnHeader6>@CSXGridControlCell7ACSXGridControlColumnHeader8>@NumCSXGridControlCell9ACSXGridControlNode:;BJRZRCSXGridControlRow;<=>?@A4@@CSXGridControlCell<;{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\ul\b\f0\fs28 SWOT Analysis\par } CSXGridControlCell=;ACSXGridControlCell>;ACSXGridControlCell?;ACSXGridControlCell@;ACSXGridControlCellA;ACSXGridControlNodeBC:CSXGridControlRowCDEFGHI4@@CSXGridControlCellDC{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 Opportunities\par } CSXGridControlCellECACSXGridControlCellFCACSXGridControlCellGCACSXGridControlCellHCACSXGridControlCellICACSXGridControlNodeJK:CSXGridControlRowKLMNOPQ4@@CSXGridControlCellLK{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 Threats\par } CSXGridControlCellMKACSXGridControlCellNKACSXGridControlCellOKACSXGridControlCellPKACSXGridControlCellQKACSXGridControlNodeRS:CSXGridControlRowSTUVWXY4@@CSXGridControlCellTS{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 Weaknesses\par } CSXGridControlCellUSACSXGridControlCellVSACSXGridControlCellWSACSXGridControlCellXSACSXGridControlCellYSACSXGridControlNodeZ[:bjrzCSXGridControlRow[\]^_`a4@@CSXGridControlCell\[{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Book Antiqua;}} {\colortbl ;\red65\green65\blue65;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\b\f0\fs22 Strengths\par } CSXGridControlCell][ACSXGridControlCell^[ACSXGridControlCell_[ACSXGridControlCell`[ACSXGridControlCella[ACSXGridControlNodebcZCSXGridControlRowcdefghi4@@CSXGridControlCelldc{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Advantages\par } CSXGridControlCellecACSXGridControlCellfcACSXGridControlCellgcACSXGridControlCellhcACSXGridControlCellicACSXGridControlNodejkZCSXGridControlRowklmnopq4@@CSXGridControlCelllk{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Capabilities\par } CSXGridControlCellmkACSXGridControlCellnkACSXGridControlCellokACSXGridControlCellpkACSXGridControlCellqkACSXGridControlNodersZ BJCSXGridControlRowstuvwxy4@@CSXGridControlCellts{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Resources, Assets, People\par } CSXGridControlCellusACSXGridControlCellvsACSXGridControlCellwsACSXGridControlCellxsACSXGridControlCellysACSXGridControlNodez{Z"CSXGridControlRow{|}~4@@CSXGridControlCell|{{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Marketing - reach, distribution, awareness\par } CSXGridControlCell}{ACSXGridControlCell~{ACSXGridControlCell{ACSXGridControlCell{ACSXGridControlCell{ACSXGridControlNodeBZbj CSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Market developments\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeBCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Business and product development\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeJCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Environmental effects\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeJCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Market demand\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeR*22CSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Lack of competitive strength\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeR::CSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Financials\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeRCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Our vulnerabilities\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeRBCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Timescales, deadlines and pressures\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeRCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Continuity, supply chain robustness\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeRJRCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Processes and systems, etc\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodebCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Financial reserves, likely returns\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodebCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Accreditations, qualifications, certifications\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodebCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Competitive advantages\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodejCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Location and geography\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodejCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Innovative aspects\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNoderCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Processes, systems, IT, communications\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNoderCSXGridControlRow 4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Culture, attitudes, behaviors\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCell ACSXGridControlNode  rCSXGridControlRow   4@@CSXGridControlCell  {\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Management cover, succession\par } CSXGridControlCell  ACSXGridControlCell ACSXGridControlCell ACSXGridControlCell ACSXGridControlCell ACSXGridControlNoderCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Experience, knowledge, data\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodezCSXGridControlRow !4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 USP's (unique selling points)\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCell ACSXGridControlCell!ACSXGridControlNode"#zCSXGridControlRow#$%&'()4@@CSXGridControlCell$#{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Price, value, quality\par } CSXGridControlCell%#ACSXGridControlCell&#ACSXGridControlCell'#ACSXGridControlCell(#ACSXGridControlCell)#ACSXGridControlNode*+CSXGridControlRow+,-./014@@CSXGridControlCell,+{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Gaps in capabilities\par } CSXGridControlCell-+ACSXGridControlCell.+ACSXGridControlCell/+ACSXGridControlCell0+ACSXGridControlCell1+ACSXGridControlNode23CSXGridControlRow34567894@@CSXGridControlCell43{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Disadvantages of proposition\par } CSXGridControlCell53ACSXGridControlCell63ACSXGridControlCell73ACSXGridControlCell83ACSXGridControlCell93ACSXGridControlNode:;CSXGridControlRow;<=>?@A4@@CSXGridControlCell<;{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Cashflow, start-up cash-drain\par } CSXGridControlCell=;ACSXGridControlCell>;ACSXGridControlCell?;ACSXGridControlCell@;ACSXGridControlCellA;ACSXGridControlNodeBCCSXGridControlRowCDEFGHI4@@CSXGridControlCellDC{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Reliability of data, plan predictability\par } CSXGridControlCellECACSXGridControlCellFCACSXGridControlCellGCACSXGridControlCellHCACSXGridControlCellICACSXGridControlNodeJKCSXGridControlRowKLMNOPQ4@@CSXGridControlCellLK{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Management cover, succession\par } CSXGridControlCellMKACSXGridControlCellNKACSXGridControlCellOKACSXGridControlCellPKACSXGridControlCellQKACSXGridControlNodeRSCSXGridControlRowSTUVWXY4@@CSXGridControlCellTS{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Morale, commitment, leadership\par } CSXGridControlCellUSACSXGridControlCellVSACSXGridControlCellWSACSXGridControlCellXSACSXGridControlCellYSACSXGridControlNodeZ[CSXGridControlRow[\]^_`a4@@CSXGridControlCell\[{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Competitors vulnerabilities\par } CSXGridControlCell][ACSXGridControlCell^[ACSXGridControlCell_[ACSXGridControlCell`[ACSXGridControlCella[ACSXGridControlNodebcrCSXGridControlRowcdefghi4@@CSXGridControlCelldc{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Niche target markets\par } CSXGridControlCellecACSXGridControlCellfcACSXGridControlCellgcACSXGridControlCellhcACSXGridControlCellicACSXGridControlNodejkzCSXGridControlRowklmnopq4@@CSXGridControlCelllk{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New markets, vertical, horizontal\par } CSXGridControlCellmkACSXGridControlCellnkACSXGridControlCellokACSXGridControlCellpkACSXGridControlCellqkACSXGridControlNodersbCSXGridControlRowstuvwxy4@@CSXGridControlCellts{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New USP's\par } CSXGridControlCellusACSXGridControlCellvsACSXGridControlCellwsACSXGridControlCellxsACSXGridControlCellysACSXGridControlNodez{jCSXGridControlRow{|}~4@@CSXGridControlCell|{{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Partnerships, agencies, distribution\par } CSXGridControlCell}{ACSXGridControlCell~{ACSXGridControlCell{ACSXGridControlCell{ACSXGridControlCell{ACSXGridControlNodejCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Geographical, export, import\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Seasonal, weather, fashion influences\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Technology development and innovation\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Industry, tor lifestyle trends \par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Seasonal, weather effects\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Political effects\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Legislative effects\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New technologies, services, ideas\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 IT developments\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeJ"*CSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue255;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Obstacles \par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Competitor intentions\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Insurmountable weaknesses\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Sustainable financial backing\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1251\deff0\deflang1049{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Economy - home, abroad\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Unfulfilled customer need\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New technologies\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow 4@@CSXGridControlCell{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Loosening of regulations\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCell ACSXGridControlNode  CSXGridControlRow   4@@CSXGridControlCell  {\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Changing of International trade barriers\par } CSXGridControlCell  ACSXGridControlCell ACSXGridControlCell ACSXGridControlCell ACSXGridControlCell ACSXGridControlNodeCSXGridControlRow4@@CSXGridControlCell{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fprq2\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Shifts in consumer tastes\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlNodeCSXGridControlRow !4@@CSXGridControlCell{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 New regulations\par } CSXGridControlCellACSXGridControlCellACSXGridControlCellACSXGridControlCell ACSXGridControlCell!ACSXGridControlNode"#CSXGridControlRow#$%&'()4@@CSXGridControlCell$#{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Increased trade barriers\par } CSXGridControlCell%#ACSXGridControlCell&#ACSXGridControlCell'#ACSXGridControlCell(#ACSXGridControlCell)#ACSXGridControlNode*+CSXGridControlRow+,-./014@@CSXGridControlCell,+{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Emergence of substitute products\par } CSXGridControlCell-+ACSXGridControlCell.+ACSXGridControlCell/+ACSXGridControlCell0+ACSXGridControlCell1+ACSXGridControlNode23CSXGridControlRow34567894@@CSXGridControlCell43{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Weak brand name\par } CSXGridControlCell53ACSXGridControlCell63ACSXGridControlCell73ACSXGridControlCell83ACSXGridControlCell93ACSXGridControlNode:;CSXGridControlRow;<=>?@A4@@CSXGridControlCell<;{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 High cost structure\par } CSXGridControlCell=;ACSXGridControlCell>;ACSXGridControlCell?;ACSXGridControlCell@;ACSXGridControlCellA;ACSXGridControlNodeBCrCSXGridControlRowCDEFGHI4@@CSXGridControlCellDC{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highlight2\f0\fs20 Patents\par } CSXGridControlCellECACSXGridControlCellFCACSXGridControlCellGCACSXGridControlCellHCACSXGridControlCellICACSXGridControlNodeJKrCSXGridControlRowKLMNOPQ4@@CSXGridControlCellLK{\rtf1\ansi\ansicpg1252\deff0\deflang1033{\fonttbl{\f0\fswiss\fcharset0 Arial Narrow;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\tx720\cf1\highligh