Successful Management of Multiple Marketing Projects

The successful management of over 40 active projects with different timelines and specific requirements is the everyday challenge for Enterprise Marketing and Research Services Company, headed by Tony Hocking. When providing an innovative and lateral approach to thinking and analytics, having the right resources is a critical necessity to his business.


“We provide tailored quantitative, qualitative, observational, and desk research for clients in the energy, transport, infrastructure, leisure, tourism and hospitality, financial, and educational industries,” says Mr. Hocking.

“We run about 40 projects at any one time, at all different stages. We have a complex transport project underway. We use ConceptDraw MINDMAP and PROJECT to inform staff about the project progress and priorities on a daily basis. It is also useful when identifying influences that need to be taken into consideration when tailoring our services for a specific client.”

EMRS also uses MINDMAP to organize complex ideas when preparing tenders. The visual maps are extremely valuable to both employees and clients.

“We have only just begun to get into grips with all the functionality of ConceptDraw PROJECT,” says Tony Hocking, “Within the company; we are constantly running numerous projects at any given time, all with different timelines. ConceptDraw PROJECT enables the status tracking of all these projects from one stage to the next. Even Sr. Staff has all project information at hand for review at the beginning of each day.”

Read the How To below, to learn how you can use ConceptDraw Office to manage your staff of numerous marketing projects.

 

Read User Story by Tony Hocking, applied in this article
Learn How To Keep Staff Informed on Multiple Project Status

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January, 2010


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