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TOWS Matrix

TOWS Matrix is an effective tool which allows to analize the external opportunities and threats by means of analyzing the internal strengths and weaknesses of a company.

ConceptDraw PRO diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help design TOWS Matrix for your company without efforts.

TOWS Matrix

Example 1. TOWS Matrix in ConceptDraw PRO

SWOT and TOWS Matrix Diagrams Solution offers the extensive drawing tools, the set of templates and samples, and also SWOT Analysis library with variety of predesigned vector shapes for drawing SWOT and TOWS Matrix in a few minutes.

SWOT Analysis Library Design Elements

Example 2. SWOT Analysis Library Design Elements

The main purpose of TOWS analysis is to develop four groups of different strategies: SO Strategies, WO Strategies, ST Strategies, and WT Strategies.

So, TOWS Matrix is divided on four parts:

  • Strengths - Opportunities
  • Strengths - Threats
  • Weakness - Opportunities
  • Weaknesses - Threats

TOWS Analysis Instructional Sample

Example 3. TOWS Analysis Instructional Sample

This sample was created in ConceptDraw PRO using the tools of SWOT and TOWS Matrix Diagrams Solution. It shows the TOWS matrix developed for the instructional analysis. An experienced user spent 5 minutes creating this sample, you can open it from ConceptDraw STORE.

Use the SWOT and TOWS Matrix Diagrams Solution for ConceptDraw PRO software for quick, easy and effective TOWS matrix creating.

All source documents are vector graphic documents. They are available for reviewing, modifying, or converting to a variety of formats (PDF file, MS PowerPoint, MS Visio, and many other graphic formats) from the ConceptDraw STORE. The SWOT and TOWS Matrix Diagrams Solution is available for all ConceptDraw PRO v9.5 or later users.




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NINE RELATED HOW TO's:

SWOT analysis matrix diagram templates

Every company meets some risks during project life cycle. It’s easy to face them using such tools as SWOT analysis matrix diagram that depicts Strengths, Weaknesses, Opportunities and Threats of any proposed subject. ConceptDraw Solution Park contains excellent templates of of SWOT and TOWS matrices. Making SWOT matrix is frequently used in practical marketing. It is the valuable tool of marketing strategy development. SWOT matrix allows to define the strengths and weaknesses of the organization, possible outside threats and opportunities and evaluate the current strategic competitors. Using ConceptDraw SWOT and TOWS Matrix Diagrams solution you can perform SWOT analysis. You can create a SWOT matrix in and then compare the strengths and weaknesses of your organization and the opportunities and threats of market. The well-performed SWOT-analysis allows you define the steps that can be taken for the improvement of your company market position and determine and problems that need to be solve urgently.SWOT Analysis Matrix Template
Picture: SWOT analysis matrix diagram templates

Road Transport - Design Elements

Samples, templates and libraries contain vector clip art for drawing the Road Transport Illustrations.Road Transport Design Element,  Road Transport  clipart
Picture: Road Transport - Design Elements
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Swot Analysis Examples for Mac OSX

SWOT analysis makes it possible to form a strategy for a company and takes into account its characteristics. To understand the idea, you can view Swot Analysis Examples for Mac OS X and see how this tool can transform the business strategy. The main point is to adapt to the environment, or to try to influence on it. This matrix of was designed to assist business manager in conducting of SWOT analysis. It will help to determine the position business takes regarding competitors and perspective of the further development. The factors of SWOT are depicted as bubbles on a chart. The coordinate axes are size (X) and importance (Y). The each bubble's diameter shows the strategic influence of the particular SWOT factors. Moreover, the ConceptDraw solution for SWOT Analysis provides the samples of SWOT Analysis matrices Examples for Apple OS X.SWOT analysis positioning matrix template
Picture: Swot Analysis Examples for Mac OSX

SWOT Analysis

Sometimes it’s quite useful to look on a problem from another view. To gain insight into an obstacle you should use SWOT analysis, and this will help you to see the whole situation. When composing a SWOT matrix, you divide your problem onto four elements - strengths, weaknesses, opportunities and threats and place them into matrix. This sample SWOT analysis matrix of the athletic shoes producing company was designed on the base of template provided by ConceptDraw SWOT and TOWS Matrix Diagrams solution. It delivers number of easy-to-use templates and samples of SWOT and TOWS matrices for ConceptDraw PRO. Applying one of these templates, enables to quickly find out Strengths, Weaknesses, Opportunities, and Threats. After creating a list managers can consider methods the business can use to amplify strengths and to decrease weaknesses; realize opportunities; and avoid threats.SWOT Analysis
Picture: SWOT Analysis
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Interior Design Site Plan - Design Elements

Aside from decorating inner spaces, which is a realm of interior design, the art of exterior design is about home facades, playgrounds and yards. To start a project, first of all, you need a site plan of the place, and a list of customers’ requirements. With special software you can do a plan of any place like parking, interchange or driveway easily. There is one of the three libraries supplied with ConceptDraw Site Plans solution. It is designed to draw planning areas adjacent to buildings. For example parking, exit road or house territory for rest. This kind of building plans can be used for providing parking control that helps to organize traffic near residential areas. The well considered road planning will improve safety and will help to manage the number of vehicles near buildings. The ConceptDraw library "Parking and Roads" includes vector graphic images of parking spaces, lots and strips as well as street junctions, driveways and interchanges.Interior Design Software.  Design Elements — Site Plan
Picture: Interior Design Site Plan - Design Elements
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SWOT Analysis Solution - Strategy Tools

If you have doubts about some situation, there are tools that might help you. First used in the Stanford Research Institute in the 60s, SWOT analysis is a great solution and if you need to build a strategy, this tool is very effective. As a result, you will get the clear idea of all the opportunities and threats you might face. This matrix was build for a TOWS analysis performance. A TOWS analysis includes the same process of listing strengths, weaknesses, opportunities and threats as a SWOT analysis. But, unlike SWOT, TOWS analysis primarily takes into account threats and opportunities and then at least - weaknesses and strengths. This is also a is a strategic planning tool. Beyond making a matrix, the strategy manager should investigate ways the organization can take edge of opportunities and reduce threats by turning to advantage strengths and weaknesses. Making SWOT and TOWS analysis uses the same approach and outputs close results. ConceptDraw SWOT and TOWS Matrix Diagrams solution supplies templates of matrices, that help to list clearly the constituents of SWOT and TOWS analysis.TOWS analysis matrix instructional sample
Picture: SWOT Analysis Solution - Strategy Tools

How to Make SWOT Analysis in a Word Document

SWOT analysis is an effective method of business planning, the question is how to do it. The most obvious way is to make a SWOT analysis in a Word document, which is not very convenient. Luckily, you can use software like ConceptDraw PRO that has features and templates made especially for SWOT analyzing. A SWOT Analysis is a manager's means of the strategic planning. It is used to define and classify considerable internal moments (strengths and weaknesses) and external forces (opportunities and threats) a business faces. You can use ConceptDraw MINDMAP to determine and organize factors utilized for SWOT analysis, and represent them in the SWOT matrix using ConceptDraw PRO. Using mind maps empowers you to explore and rank a lot of data engaged for SWOT analysis as well as recognize the relations between various pieces of information.How to Make SWOT Analysis in a Word Document
Picture: How to Make SWOT Analysis in a Word Document
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Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.Competitor Analysis
Picture: Competitor Analysis
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SWOT Matrix Template

The strategic balance is a combination of factors that can both positively and negatively affect the activity of the company. To know the factors that influence the organization success, managers should use SWOT matrix template that will define the potential inner strengths and weaknesses and potential external opportunities and threats. This matrix does not contain a ready solution, but allows to streamline all the available information. This is a handy template of a SWOT matrix. It can serves as a visual guide for management students. To simplify the task, on the left and on the right we have added hints with examples of external and internal factors. This template one can found among numerous templates of SWOT and TOWS matrices that are included in the the eponymous solution by ConceptDraw Solution Park.SWOT Analysis Matrix Template
Picture: SWOT Matrix Template
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