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Matrices

One can basically determine a Marketing Matrix as a two-dimensional space chart which represents the progress in meeting pivotal customers' needs.

As a matter of fact, a Marketing Matrix serves a purpose of being a perceptual map. In order to realize how to display a market more vividly, you can read more information on the difference between using a marketing matrix and multi-dimensional snake plots.

ConceptDraw PRO extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices:

  • Ansoff Matrix
  • BCG Matrix
  • Deployment Chart
  • Feature Comparison Chart
  • Competitive Strategies Matrix
  • Flow Process Chart
  • Porter's Value Chain Diagram
  • Positioning Map, and many others.
Matrices

Example 1. Matrices - Customer Types Matrix

Matrices Solution provides the full set of useful tools - Matrices library with large number of ready-to-use vector objects, and collection of predesigned samples and templates.

All these templates are available from ConceptDraw STORE. Various types of matrices can be easily designed on their base.

Matrices - Flow Process Chart

Example 2. Matrices - Flow Process Chart

The following features make ConceptDraw PRO the best Matrices Design Software:

  1. You don't need to be an artist to draw professional looking matrices in a few minutes.
  2. Large quantity of ready-to-use vector objects makes your drawing matrices quick and easy.
  3. Great number of predesigned templates and samples give you the good start for your own matrices.
  4. ConceptDraw PRO provides you the possibility to use the grid, rules and guides. You can easily rotate, group, align, arrange the objects, use different fonts and colors to make your diagram exceptionally looking.
  5. All ConceptDraw PRO documents are vector graphic files and are available for reviewing, modifying, and converting to a variety of formats: image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash, MS Visio.
  6. Using ConceptDraw STORE you can navigate through ConceptDraw Solution Park, managing downloads and updates. You can access libraries, templates and samples directly from the ConceptDraw STORE.
  7. If you have any questions, our free of charge support is always ready to come to your aid.






Related Solution:

FIVE RELATED HOW TO's:

Positioning Map

ConceptDraw PRO is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.Positioning Map
Picture: Positioning Map
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Software for Creating SWOT Analysis Diagrams

If you have no time, you can create a SWOT diagram even on asphalt using a chalk. Although, in case you want a proper scheme, you should use a special software for creating SWOT analysis diagrams that would be comprehensible. SWOT analysis is useful not only for business purposes, but even for cities or for a particular person. The ConceptDraw SWOT and TOWS Matrix Diagrams solution is a tool for performing both SWOT and TOWS analysis. It provides templates of different sorts of Matrix Diagrams. Besides different embedded templates, the solution enabling create custom SWOT and TOWS matrices. Using the compatibility between the MINDMAP and PRO is the best way of making SWOT or TOWS diagrams quickly. The mind map templates help identify the core statements of SWOT and TOWS analysis: Strengths, Weaknesses, Opportunities, and Threats. The next step is matrix creation - both SWOT and TOWS analysis use the same basic steps and the only difference is the order in which these criteria are studied.SWOT Analysis - Government Contract
Picture: Software for Creating SWOT Analysis Diagrams
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Matrix Organization Structure

Matrix organizational structure is one of the main forms of structures which is actively used by organizations to carry forth the functions of a company visually and effectively. Now we have ConceptDraw PRO diagramming and vector drawing software extended with 25 Typical Orgcharts solution from the Management area of ConceptDraw Solution Park which will help easy represent matrix organizational structure of any degree of complexity.Matrix Organization Structure
Picture: Matrix Organization Structure
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BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw PRO diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.BCG
Picture: BCG Matrix
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SWOT Analysis

Sometimes it’s quite useful to look on a problem from another view. To gain insight into an obstacle you should use SWOT analysis, and this will help you to see the whole situation. When composing a SWOT matrix, you divide your problem onto four elements - strengths, weaknesses, opportunities and threats and place them into matrix. This sample SWOT analysis matrix of the athletic shoes producing company was designed on the base of template provided by ConceptDraw SWOT and TOWS Matrix Diagrams solution. It delivers number of easy-to-use templates and samples of SWOT and TOWS matrices for ConceptDraw PRO. Applying one of these templates, enables to quickly find out Strengths, Weaknesses, Opportunities, and Threats. After creating a list managers can consider methods the business can use to amplify strengths and to decrease weaknesses; realize opportunities; and avoid threats.SWOT Analysis
Picture: SWOT Analysis
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